# Journey Brand Identity

A complete profile of **Journey**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field          | Value      |
|----------------|------------|
| Primary        | #1A1F71   |
| Accent         | #1A1F71   |
| Body Font      | Segoe UI  |
| Heading Font   | Segoe UI  |

## Color Palette

- primary: #1A1F71
- secondary: #0061D5
- accent: #1A1F71
- background: #FFFFFF
- textPrimary: #202020
- link: #2ECC71

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo:

## UI Components

- buttonPrimary: background=#1A1F71, textColor=#FFFFFF, borderRadius=8px, shadow=none  
- buttonSecondary: background=#191919, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and teams

## Journey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Close More Deals with the Pitch Perfect Sales Proposal Software - Journey - Journey Archives**  
  - Image:   
  - Source: [Source](https://journey.io/archives/close-more-deals-with-the-pitch-perfect-sales-proposal-software-journey)
- **Blog - Journey**  
  - Image:   
  - Source: [Source](https://journey.io/blog)
- **Navigating Digital Sales Room Software: A Journey Through Top Choices - Journey Archives**  
  - Image:   
  - Source: [Source](https://journey.io/archives/journey-best-digital-sales-room-software)
- **Blog - Journey**  
  - Image:   
  - Source: [Source](https://journey.io/blog)
- **Journey vs. Trumpet: Deciding the Best Digital Sales Room for Your Business - Journey Archives**  
  - Image:   
  - Source: [Source](https://journey.io/archives/trumpet-vs-journey-digital-sales-room-comparison)
- **Journey vs RELAYTO: Which Interactive Content Platform is Right for Your Sales Team? - Journey Archives**  
  - Image:   
  - Source: [Source](https://journey.io/archives/journey-vs-relayto-comparison)

## Working with these fonts

Not found on Google Fonts? Follow this suggested flow if you have permission:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and explore.
4. For each captured font URL: right-click → Save As to download it.
5. Copy @font-face declarations from the CSS.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1A1F71",
  "secondary": "#0061D5",
  "accent": "#1A1F71",
  "background": "#FFFFFF",
  "textPrimary": "#202020",
  "link": "#2ECC71"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "circular",
    "circular Fallback",
    "system-ui",
    "arial"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "35px",
   "h2": "35px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1A1F71",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#191919",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://journey.io/_next/image?url=%2Flogo.avif&w=256&q=75",
  "favicon": null,
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Journey Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals and teams"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```