Journey Brand Identity

A complete profile of Journey's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A1F71
• secondary: #0061D5
• accent: #1A1F71
• background: #FFFFFF
• textPrimary: #202020
• link: #2ECC71

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#1A1F71, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#191919, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and teams

Journey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Close More Deals with the Pitch Perfect Sales Proposal Software - Journey - Journey Archives
  • Image:
  • Source: Source
• Blog - Journey
  • Image:
  • Source: Source
• Navigating Digital Sales Room Software: A Journey Through Top Choices - Journey Archives
  • Image:
  • Source: Source
• Blog - Journey
  • Image:
  • Source: Source
• Journey vs. Trumpet: Deciding the Best Digital Sales Room for Your Business - Journey Archives
  • Image:
  • Source: Source
• Journey vs RELAYTO: Which Interactive Content Platform is Right for Your Sales Team? - Journey Archives
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Follow this suggested flow if you have permission:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and explore.
4. For each captured font URL: right-click → Save As to download it.
5. Copy @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1A1F71",
  "secondary": "#0061D5",
  "accent": "#1A1F71",
  "background": "#FFFFFF",
  "textPrimary": "#202020",
  "link": "#2ECC71"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "circular",
    "circular Fallback",
    "system-ui",
    "arial"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "35px",
   "h2": "35px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1A1F71",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#191919",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://journey.io/_next/image?url=%2Flogo.avif&w=256&q=75",
  "favicon": null,
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Journey Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals and teams"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}