llms.txt
Joon Health Brand Identity
A complete profile of Joon Health's visual system — colors, typography, components, and personality — extracted from https://joonhealth.co. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #072125 |
| Accent | #3C31BD |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #072125
- secondary: #3C31BD
- accent: #3C31BD
- background: #FFFFFF
- textPrimary: #000000
- link: #E9EAFA
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: https://cdn.prod.website-files.com/64432c80733e8376217b48b9/65f0f0894f9ff607587cf303_Joon%20Health%20Purple.png
- Favicon: https://cdn.prod.website-files.com/64432c80733e8376217b48b9/6445c2410e0cf8faaed6dfab_image%2019.png
UI Components
- buttonPrimary: background=#3C31BD, textColor=#FFFFFF, borderColor=#3C31BD, borderRadius=8px, shadow=rgb(13, 5, 105) 3px 5px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: Parents and healthcare providers focused on pediatric behavioral health.
Joon Health Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Our Research Studies
- Joon Health: The Comprehensive Parent Training Platform for ABA
- Joon Health: The Complete Pediatric Behavioral Health Platform
- HIPAA Controls | Joon Health
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#072125",
"secondary": "#3C31BD",
"accent": "#3C31BD",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#E9EAFA"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "55px",
"h2": "36px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#3C31BD",
"textColor": "#FFFFFF",
"borderColor": "#3C31BD",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgb(13, 5, 105) 3px 5px 0px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/64432c80733e8376217b48b9/65f0f0894f9ff607587cf303_Joon%20Health%20Purple.png",
"favicon": "https://cdn.prod.website-files.com/64432c80733e8376217b48b9/6445c2410e0cf8faaed6dfab_image%2019.png",
"ogImage": null,
"logoHref": "/for-providers"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL ('Joon Health').",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Sign up for free",
"reasoning": "Button #0 ('Sign up for free') uses the vibrant brand color #3C31BD, making it the most prominent CTA. The text is action-oriented, encouraging users to engage with the platform."
},
"secondary": {
"index": 4,
"text": "Sign in",
"reasoning": "Button #4 ('Sign in') has a different background color (#FFFFFF) and serves as a secondary action, allowing existing users to log in."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "Parents and healthcare providers focused on pediatric behavioral health."
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL ('Joon Health').",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}