Joon Health Brand Identity

A complete profile of Joon Health's visual system — colors, typography, components, and personality — extracted from https://joonhealth.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/joon-health
• Machine-readable JSON: https://characterquilt.com/branding/joon-health.json

Quick Facts

Color Palette

• primary: #072125
• secondary: #3C31BD
• accent: #3C31BD
• background: #FFFFFF
• textPrimary: #000000
• link: #E9EAFA

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://cdn.prod.website-files.com/64432c80733e8376217b48b9/65f0f0894f9ff607587cf303_Joon%20Health%20Purple.png
• Favicon: https://cdn.prod.website-files.com/64432c80733e8376217b48b9/6445c2410e0cf8faaed6dfab_image%2019.png

UI Components

• buttonPrimary: background=#3C31BD, textColor=#FFFFFF, borderColor=#3C31BD, borderRadius=8px, shadow=rgb(13, 5, 105) 3px 5px 0px 0px
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Parents and healthcare providers focused on pediatric behavioral health.

Joon Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Our Research Studies
  • Image:
  • Source: Research
• Joon Health: The Comprehensive Parent Training Platform for ABA
  • Image:
  • Source: For Providers
• Joon Health: The Complete Pediatric Behavioral Health Platform
  • Image:
  • Source: Homepage
• HIPAA Controls | Joon Health
  • Image:
  • Source: HIPAA Controls

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.