jitter.json
Jitter Brand Identity
A complete profile of Jitter's visual system — colors, typography, components, and personality — extracted from https://jitter.video. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/jitter
- Machine-readable JSON: https://characterquilt.com/branding/jitter.json
- Per-page llms.txt: https://characterquilt.com/branding/jitter/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #7A40ED |
| Accent | #19171C |
| Body Font | Inter |
| Heading Font | TWK Lausanne |
Color Palette
- primary: #7A40ED
- secondary: #FD3456
- accent: #19171C
- background: #FFFFFF
- textPrimary: #19171C
- link: #29A9FF
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: TWK Lausanne — https://fonts.google.com/specimen/TWK+Lausanne
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2082%2028%22%20width%3D%2282%22%20height%3D%2228%22%20class%3D%22fill-current%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M8.214%2027.812C3.805%2027.812%200%2025.148%200%2019.744h4.37c0%202.548%201.81%203.86%203.844%203.86%201.997%200%203.768-1.196%203.768-4.168V0h4.41v19.821c-.001%205.675-3.882%207.99-8.178%207.99ZM22.437%205.686c-1.507%200-2.788-1.274-2.788-2.856%200-1.544%201.281-2.818%202.788-2.818%201.545%200%202.75%201.274%202.75%202.818%200%201.582-1.205%202.856-2.75%202.856Zm-2.072%202.553h4.145v19.448h-4.145V8.239Zm14.624%2019.524c-3.618%200-6.443-2.046-6.443-6.408V2.905h4.145V8.27h4.56v3.783h-4.56v8.607c0%202.393%201.017%203.242%203.165%203.242.791%200%201.62-.116%202.223-.347v3.783c-.83.27-1.809.425-3.09.425Zm11.16%200c-3.617%200-6.442-2.046-6.442-6.408V2.905h4.145V8.27h5.353v3.783h-5.353v8.607c0%202.393%201.017%203.242%203.165%203.242.791%200%201.62-.116%202.223-.347v3.783c-.83.27-1.81.425-3.09.425ZM59.686%207.93c4.936%200%209.081%203.357%209.081%209.572%200%20.425%200%20.772-.037%201.389H53.92c.188%203.165%202.675%205.25%205.803%205.25%202.637%200%204.409-1.236%205.388-2.934l3.166%202.316C66.582%2026.263%2063.643%2028%2059.686%2028c-5.727%200-9.834-4.169-9.834-10.036%200-5.673%204.107-10.035%209.834-10.035Zm-5.577%207.873h10.475c-.452-2.779-2.637-4.284-5.05-4.284-2.412%200-4.86%201.428-5.425%204.284Zm17.152-7.459h4.145v3.435c.716-2.2%202.826-3.628%204.974-3.628.527%200%201.055.038%201.62.154v4.362c-.716-.23-1.319-.347-2.073-.347-2.374%200-4.521%202.046-4.521%205.906v9.418h-4.145v-19.3Z%22%20style%3D%22fill%3A%20rgb(25%2C%2023%2C%2028)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://jitter.video/favicon-32x32.png?v=21d28f330028d89e8d5b84bbf64c7c6a
- Social card (og:image): https://jitter.video/static/homepage-2025-9e6e31916ac6440c60bf616b81500c31.png
UI Components
- input: background=#2D2933, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonPrimary: background=#19171C, textColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#F2F1F3, textColor=#19171C, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: high · Audience: designers and creative professionals
Jitter Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How Hervé amplifies interactivity and motion · Jitter
- jitter
- Animation in Figma: how to add motion in 2 minutes
- jitter
- Perfectly looped GIFs: how to create them · Jitter
- jitter
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "TWK Lausanne",
"role": "heading"
},
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#7A40ED",
"secondary": "#FD3456",
"accent": "#19171C",
"background": "#FFFFFF",
"textPrimary": "#19171C",
"link": "#29A9FF"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "TWK Lausanne"
},
"fontStacks": {
"heading": [
"TWK Lausanne",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "140px",
"h2": "20px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "18px"
},
"components": {
"input": {
"background": "#2D2933",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#19171C",
"textColor": "#FFFFFF",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "50px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "50px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F2F1F3",
"textColor": "#19171C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2082%2028%22%20width%3D%2282%22%20height%3D%2228%22%20class%3D%22fill-current%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M8.214%2027.812C3.805%2027.812%200%2025.148%200%2019.744h4.37c0%202.548%201.81%203.86%203.844%203.86%201.997%200%203.768-1.196%203.768-4.168V0h4.41v19.821c-.001%205.675-3.882%207.99-8.178%207.99ZM22.437%205.686c-1.507%200-2.788-1.274-2.788-2.856%200-1.544%201.281-2.818%202.788-2.818%201.545%200%202.75%201.274%202.75%202.818%200%201.582-1.205%202.856-2.75%202.856Zm-2.072%202.553h4.145v19.448h-4.145V8.239Zm14.624%2019.524c-3.618%200-6.443-2.046-6.443-6.408V2.905h4.145V8.27h4.56v3.783h-4.56v8.607c0%202.393%201.017%203.242%203.165%203.242.791%200%201.62-.116%202.223-.347v3.783c-.83.27-1.809.425-3.09.425Zm11.16%200c-3.617%200-6.442-2.046-6.442-6.408V2.905h4.145V8.27h5.353v3.783h-5.353v8.607c0%202.393%201.017%203.242%203.165%203.242.791%200%201.62-.116%202.223-.347v3.783c-.83.27-1.81.425-3.09.425ZM59.686%207.93c4.936%200%209.081%203.357%209.081%209.572%200%20.425%200%20.772-.037%201.389H53.92c.188%203.165%202.675%205.25%205.803%205.25%202.637%200%204.409-1.236%205.388-2.934l3.166%202.316C66.582%2026.263%2063.643%2028%2059.686%2028c-5.727%200-9.834-4.169-9.834-10.036%200-5.673%204.107-10.035%209.834-10.035Zm-5.577%207.873h10.475c-.452-2.779-2.637-4.284-5.05-4.284-2.412%200-4.86%201.428-5.425%204.284Zm17.152-7.459h4.145v3.435c.716-2.2%202.826-3.628%204.974-3.628.527%200%201.055.038%201.62.154v4.362c-.716-.23-1.319-.347-2.073-.347-2.374%200-4.521%202.046-4.521%205.906v9.418h-4.145v-19.3Z%22%20style%3D%22fill%3A%20rgb(25%2C%2023%2C%2028)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://jitter.video/favicon-32x32.png?v=21d28f330028d89e8d5b84bbf64c7c6a",
"ogImage": "https://jitter.video/static/homepage-2025-9e6e31916ac6440c60bf616b81500c31.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started now",
"reasoning": "Button #0 'Get started now' is the primary CTA due to its action-oriented text and prominent dark background color, which stands out as a strong call-to-action."
},
"secondary": {
"index": 4,
"text": "Open template ↗︎",
"reasoning": "Button #4 'Open template ↗︎' is selected as secondary because it has a different background color (#F2F1F3) and serves as a supportive action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "designers and creative professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}