# Jitsu Brand Identity A complete profile of **Jitsu**'s visual system — colors, typography, components, and personality — extracted from https://jitsu.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/jitsu - Machine-readable JSON: https://characterquilt.com/branding/jitsu.json - Per-page llms.txt: https://characterquilt.com/branding/jitsu/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4F46E5 | | Accent | #4F46E5 | | Body Font | Apple Color Emoji | | Heading Font | Apple Color Emoji | ## Color Palette - primary: #4F46E5 - secondary: #3730A3 - accent: #4F46E5 - background: #F5F5F5 - textPrimary: #000000 - link: #6B7280 ## Typography - primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji - heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20454%20109%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M54.0631%2086.1489C54.0607%2086.6984%2053.8407%2087.2247%2053.4513%2087.6124C53.0619%2088.0001%2052.5347%2088.2178%2051.9852%2088.2178H22.0408C21.4921%2088.2178%2020.9659%2087.9999%2020.5779%2087.6119C20.1899%2087.2239%2019.972%2086.6976%2019.972%2086.1489V74.0714H0V89.9963L18.1481%20108.208H55.8053L74.026%2089.9963V0H54.0631V86.1489Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M101.493%2019.9901H121.801V88.2178H101.493V108.208H162.262V88.2178H141.791V19.9901H162.262V0H101.493V19.9901Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M183.359%2019.9901H205.436V108.208H225.426V19.9901H247.676V0H183.359V19.9901Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M284.871%200L266.659%2018.2116V36.9314L320.758%2068.5635V86.1489C320.756%2086.6984%20320.536%2087.2247%20320.147%2087.6124C319.757%2088.0001%20319.23%2088.2178%20318.68%2088.2178H288.736C288.187%2088.2178%20287.661%2087.9999%20287.273%2087.6119C286.885%2087.2239%20286.667%2086.6976%20286.667%2086.1489V74.0714H266.704V89.9963L284.916%20108.208H322.582L340.794%2089.9963V61.2952L286.649%2029.663V22.059C286.651%2021.511%20286.87%2020.9862%20287.258%2020.5987C287.645%2020.2112%20288.17%2019.9925%20288.718%2019.9901H318.662C319.212%2019.9901%20319.739%2020.2078%20320.128%2020.5955C320.518%2020.9832%20320.738%2021.5095%20320.74%2022.059V34.1365H340.703V18.2116L322.492%200H284.871Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M433.739%200V86.1489C433.739%2086.6976%20433.521%2087.2239%20433.133%2087.6119C432.745%2087.9999%20432.219%2088.2178%20431.67%2088.2178H389.195C388.919%2088.2307%20388.644%2088.186%20388.387%2088.0867C388.129%2087.9874%20387.895%2087.8356%20387.7%2087.641C387.504%2087.4464%20387.352%2087.2132%20387.251%2086.9563C387.151%2086.6995%20387.105%2086.4245%20387.117%2086.1489V0H367.154V89.9963L385.365%20108.208H435.508L453.702%2089.9963V0H433.739Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Social card (og:image): /api/og ## UI Components - buttonPrimary: background=#4F46E5, textColor=#FFFFFF, borderRadius=12px, shadow=none - buttonSecondary: background=transparent, textColor=#000000, borderColor=#4F46E5, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Jitsu Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Introducing Jitsu Next - Jitsu** - Image: https://jitsu.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flive-events.2fdab2d1.png&w=3840&q=75 - Source: https://jitsu.com/blog/jitsu-next - **Introducing Jitsu Connectors - Jitsu** - Image: https://jitsu.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcatalog.e2173793.png&w=3840&q=75 - Source: https://jitsu.com/blog/jitsu-connectors - **Jitsu** - Image: https://jitsu.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fsql-editor.22f54d4c.png&w=3840&q=75 - Source: https://jitsu.com/features/clickhouse - **Jitsu** - Image: https://jitsu.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcustom-domain-setup.c96700c6.png&w=3840&q=75 - Source: https://jitsu.com/features/custom-domains - **Jitsu** - Image: https://jitsu.com/api/og - Source: https://jitsu.com/privacy - **Introducing Jitsu Connectors - Jitsu** - Image: https://jitsu.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fredshift.182441a8.png&w=3840&q=75 - Source: https://jitsu.com/blog/jitsu-connectors ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Apple Color Emoji", "role": "unknown" }, { "family": "Segoe UI Emoji", "role": "unknown" }, { "family": "Segoe UI Symbol", "role": "unknown" }, { "family": "Noto Color Emoji", "role": "unknown" } ], "colors": { "primary": "#4F46E5", "secondary": "#3730A3", "accent": "#4F46E5", "background": "#F5F5F5", "textPrimary": "#000000", "link": "#6B7280" }, "typography": { "fontFamilies": { "primary": "Apple Color Emoji", "heading": "Apple Color Emoji" }, "fontStacks": { "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "60px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#4F46E5", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderColor": "#4F46E5", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20454%20109%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M54.0631%2086.1489C54.0607%2086.6984%2053.8407%2087.2247%2053.4513%2087.6124C53.0619%2088.0001%2052.5347%2088.2178%2051.9852%2088.2178H22.0408C21.4921%2088.2178%2020.9659%2087.9999%2020.5779%2087.6119C20.1899%2087.2239%2019.972%2086.6976%2019.972%2086.1489V74.0714H0V89.9963L18.1481%20108.208H55.8053L74.026%2089.9963V0H54.0631V86.1489Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M101.493%2019.9901H121.801V88.2178H101.493V108.208H162.262V88.2178H141.791V19.9901H162.262V0H101.493V19.9901Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M183.359%2019.9901H205.436V108.208H225.426V19.9901H247.676V0H183.359V19.9901Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M284.871%200L266.659%2018.2116V36.9314L320.758%2068.5635V86.1489C320.756%2086.6984%20320.536%2087.2247%20320.147%2087.6124C319.757%2088.0001%20319.23%2088.2178%20318.68%2088.2178H288.736C288.187%2088.2178%20287.661%2087.9999%20287.273%2087.6119C286.885%2087.2239%20286.667%2086.6976%20286.667%2086.1489V74.0714H266.704V89.9963L284.916%20108.208H322.582L340.794%2089.9963V61.2952L286.649%2029.663V22.059C286.651%2021.511%20286.87%2020.9862%20287.258%2020.5987C287.645%2020.2112%20288.17%2019.9925%20288.718%2019.9901H318.662C319.212%2019.9901%20319.739%2020.2078%20320.128%2020.5955C320.518%2020.9832%20320.738%2021.5095%20320.74%2022.059V34.1365H340.703V18.2116L322.492%200H284.871Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M433.739%200V86.1489C433.739%2086.6976%20433.521%2087.2239%20433.133%2087.6119C432.745%2087.9999%20432.219%2088.2178%20431.67%2088.2178H389.195C388.919%2088.2307%20388.644%2088.186%20388.387%2088.0867C388.129%2087.9874%20387.895%2087.8356%20387.7%2087.641C387.504%2087.4464%20387.352%2087.2132%20387.251%2086.9563C387.151%2086.6995%20387.105%2086.4245%20387.117%2086.1489V0H367.154V89.9963L385.365%20108.208H435.508L453.702%2089.9963V0H433.739Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E"