# Jerry Brand Identity

A complete profile of **Jerry**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value       |
|-----------|-------------|
| Primary   | #FF3975     |
| Accent    | #FF3975     |
| Body Font | Outfit      |
| Heading Font | Inter    |

## Color Palette

- primary: #FF3975
- accent: #FF3975
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon:

## UI Components

- input: background=#F9FAFB, textColor=#141D2B, borderColor=null, borderRadius=9999px, shadow=none
- buttonPrimary: background=#FF3975, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy consumers looking for car insurance solutions

## Jerry Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Jerry 2022 State of the American Driver Report Reveals Ongoing Pandemic Impact on Car Sales, Commute and Future Driving Expectations - Jerry**  
  - Image:   
  - Source: https://getjerry.com/newsroom/jerry-2022-state-of-the-american-driver-report-reveals-ongoing-pandemic/
- **Motorcycle Insurance: What to Know - Jerry**  
  - Image:   
  - Source: https://getjerry.com/car-insurance/how-to-get-motorcycle-insurance
- **About Us - Jerry**  
  - Image:   
  - Source: https://getjerry.com/about/
- **Cheapest Pontiac Firebird Car Insurance (April 2026) - Jerry**  
  - Image:   
  - Source: https://getjerry.com/car-insurance/pontiac/firebird/
- **Shock Absorber Replacement Cost Estimate - Jerry**  
  - Image:   
  - Source: https://getjerry.com/car-repair/estimates/shock-absorber-replacement?make=infiniti
- **Resources - Jerry**  
  - Image:   
  - Source: https://getjerry.com/advice

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Outfit",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FF3975",
  "accent": "#FF3975",
  "background": "#FFFFFF",
  "textPrimary": "#111827",
  "link": "#111827"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Outfit",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Outfit",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#F9FAFB",
   "textColor": "#141D2B",
   "borderColor": null,
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF3975",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://jerry.ai/wp-content/themes/wp-theme/assets/images/meta/app-icon-180x180.png",
  "ogImage": null
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Sign up for free",
   "reasoning": "Button #0, 'Sign up for free', is selected as the primary CTA because it uses the vibrant brand color #FF3975 and has strong action-oriented text, making it the most prominent call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "All buttons share the same background color #FF3975, so no valid secondary button exists with a different color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy consumers looking for car insurance solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```