# Jerry Brand Identity

A complete profile of **Jerry**'s visual system — colors, typography, components, and personality — extracted from https://getjerry.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/jerry
- Machine-readable JSON: https://characterquilt.com/branding/jerry.json
- Per-page llms.txt: https://characterquilt.com/branding/jerry/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF3975 |
| Accent | #FF3975 |
| Body Font | Outfit |
| Heading Font | Inter |

## Color Palette

- primary: #FF3975
- accent: #FF3975
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://jerry.ai/wp-content/themes/wp-theme/assets/images/meta/app-icon-180x180.png

## UI Components

- input: background=#F9FAFB, textColor=#141D2B, borderColor=null, borderRadius=9999px, shadow=none
- buttonPrimary: background=#FF3975, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy consumers looking for car insurance solutions

## Jerry Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Jerry 2022 State of the American Driver Report Reveals Ongoing Pandemic  Impact on Car Sales, Commute and Future Driving Expectations - Jerry**
  - Image: https://jerry.ai/wp-content/uploads/2024/09/Jerry-logo-large-scaled.webp
  - Source: https://getjerry.com/newsroom/jerry-2022-state-of-the-american-driver-report-reveals-ongoing-pandemic/
- **Motorcycle Insurance: What to Know - Jerry**
  - Image: https://jerry.ai/wp-content/uploads/2024/11/Car-driving-scaled.jpg
  - Source: https://getjerry.com/car-insurance/how-to-get-motorcycle-insurance
- **About Us - Jerry**
  - Image: https://jerry.ai/wp-content/themes/wp-theme/assets/images/people-love-jerry-have-their-back-cover/image.jpeg
  - Source: https://getjerry.com/about/
- **Cheapest Pontiac Firebird Car Insurance (April 2026) - Jerry**
  - Image: https://jerry.ai/wp-content/uploads/2024/12/Pontiac-logo-scaled.jpg
  - Source: https://getjerry.com/car-insurance/pontiac/firebird/
- **Shock Absorber Replacement Cost Estimate - Jerry**
  - Image: https://jerry.ai/wp-content/uploads/2024/11/Car-tire-1-scaled-e1736459774489.jpg
  - Source: https://getjerry.com/car-repair/estimates/shock-absorber-replacement?make=infiniti
- **Resources - Jerry**
  - Image: https://jerry.ai/wp-content/uploads/2024/08/brock-wegner-pWGUMQSWBwI-unsplash-scaled.jpg
  - Source: https://getjerry.com/advice

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF3975",
    "accent": "#FF3975",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#141D2B",
      "borderColor": null,
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF3975",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://jerry.ai/wp-content/themes/wp-theme/assets/images/meta/app-icon-180x180.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up for free",
      "reasoning": "Button #0, 'Sign up for free', is selected as the primary CTA because it uses the vibrant brand color #FF3975 and has strong action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color #FF3975, so no valid secondary button exists with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy consumers looking for car insurance solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```