# Janus Brand Identity

A complete profile of **Janus**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value     |
|---------|-----------|
| Primary | #4A5565  |
| Accent  | #101828  |
| Body Font | Switzer  |
| Heading Font | Newsreader  |

## Color Palette

- primary: #4A5565
- secondary: #030712
- accent: #101828
- background: #F9F9F7
- textPrimary: #101828
- link: #101828

## Typography

- primary: Switzer — [Google Fonts](https://fonts.google.com/specimen/Switzer)
- heading: Newsreader — [Google Fonts](https://fonts.google.com/specimen/Newsreader)

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=transparent, textColor=#4A5565, borderColor=#D1D5DC, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Janus Brand in the Wild

- **Janus Advertising | Where big ideas meet purpose.**  
    
  Source: [Janus Advertising](https://www.janusadvertising.com/)
- **The Janus Report on Sexual Behavior:**  
    
  Source: [Amazon](https://www.amazon.com/Janus-Report-Sexual-Behavior/dp/0471016144)  
- **Ana Sayfa - Eng - Janus**  
    
  Source: [Janus Website](https://usejanus.com/en/homepage/)
- **The Janus Report on Sexual Behavior:**  
    
  Source: [Amazon](https://www.amazon.com/Janus-Report-Sexual-Behavior/dp/0471525405)  
- **6 Signs It's Time For A Self-Storage Mix Change**  
    
  Source: [Janus International](https://www.janusintl.com/news-media/blog/self-storage-mix-change)  
- **1956 Janus Play Advertisement - A Royal good time**  
    
  Source: [eBay](https://www.ebay.com/itm/225473703031)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Switzer",
   "role": "body"
  },
  {
   "family": "Newsreader",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#4A5565",
  "secondary": "#030712",
  "accent": "#101828",
  "background": "#F9F9F7",
  "textPrimary": "#101828",
  "link": "#101828"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Switzer",
   "heading": "Newsreader"
  },
  "fontStacks": {
   "heading": [
    "Newsreader",
    "Times New Roman",
    "serif"
   ],
   "body": [
    "Switzer",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Switzer",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "48px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#4A5565",
   "borderColor": "#D1D5DC",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.withjanus.com/janus_black_circle_white_logo.png",
  "favicon": "https://www.withjanus.com/janus_black_circle_white_logo.png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Janus logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```