# Janus Brand Identity

A complete profile of **Janus**'s visual system — colors, typography, components, and personality — extracted from https://www.withjanus.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/janus
- Machine-readable JSON: https://characterquilt.com/branding/janus.json
- Per-page llms.txt: https://characterquilt.com/branding/janus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A5565 |
| Accent | #101828 |
| Body Font | Switzer |
| Heading Font | Newsreader |

## Color Palette

- primary: #4A5565
- secondary: #030712
- accent: #101828
- background: #F9F9F7
- textPrimary: #101828
- link: #101828

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Newsreader — https://fonts.google.com/specimen/Newsreader

## Visual Assets

- Logo: https://www.withjanus.com/janus_black_circle_white_logo.png
- Favicon: https://www.withjanus.com/janus_black_circle_white_logo.png

## UI Components

- buttonPrimary: background=transparent, textColor=#4A5565, borderColor=#D1D5DC, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Janus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Janus Advertising | Where big ideas meet purpose.**
  - Image: https://www.janusadvertising.com/wp-content/uploads/2022/05/Social.jpg
  - Source: https://www.janusadvertising.com/
- **The Janus Report on Sexual Behavior: Janus, Samuel S., Janus, Cynthia L.:  9780471016144: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/51VhbYIRU7L._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Janus-Report-Sexual-Behavior/dp/0471016144
- **Ana Sayfa - Eng - Janus**
  - Image: https://usejanus.com/wp-content/uploads/2023/01/landing-page-home-hero-banner.png
  - Source: https://usejanus.com/en/homepage/
- **The Janus Report on Sexual Behavior: Janus, Samuel S., Janus, Cynthia L.:  9780471525400: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/71K2UuNxW4L._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Janus-Report-Sexual-Behavior/dp/0471525405
- **6 Signs It's Time For A Self-Storage Mix Change**
  - Image: https://www.janusintl.com/hs-fs/hubfs/r3%20rewards.png?width=278&name=r3%20rewards.png
  - Source: https://www.janusintl.com/news-media/blog/self-storage-mix-change
- **1956 Janus Play Advertisement - A Royal good time**
  - Image: https://i.ebayimg.com/images/g/CDwAAOSwL2lkC3Xa/s-l1200.jpg
  - Source: https://www.ebay.com/itm/225473703031

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Newsreader",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4A5565",
    "secondary": "#030712",
    "accent": "#101828",
    "background": "#F9F9F7",
    "textPrimary": "#101828",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Newsreader"
    },
    "fontStacks": {
      "heading": [
        "Newsreader",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Switzer",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#4A5565",
      "borderColor": "#D1D5DC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.withjanus.com/janus_black_circle_white_logo.png",
    "favicon": "https://www.withjanus.com/janus_black_circle_white_logo.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Janus logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Janus'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The 'Book a Demo' button is likely the primary CTA due to its action-oriented text, which is common for primary actions on a website."
    },
    "secondary": {
      "index": 1,
      "text": "Schedule consultation",
      "reasoning": "The 'Schedule consultation' button serves as a secondary action, complementing the primary CTA by offering another way to engage with the service."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Janus'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```