JABU Brand Identity

A complete profile of JABU's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2C85DD
• secondary: #677183
• accent: #2C85DD
• background: #FCFCFD
• textPrimary: #171C26
• link: #171C26

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=#FCFCFD, textColor=#171C26, borderColor=#E0E4EB, borderRadius=12px, shadow=none
• buttonPrimary: background=#2C85DD, textColor=#FCFCFD, borderRadius=9999px, shadow=rgba(44, 133, 221, 0.25) 0px 4px 14px 0px
• buttonSecondary: background=#F5F7FA, textColor=#171C26, borderColor=#EEF0F4, borderRadius=16px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in Africa

JABU Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• JabuPay
  • Image:
  • Source: https://www.gojabu.com/privacy-policy
• JabuPay — Real-Time Cash Digitisation & Payments for Africa
  • Image:
  • Source: https://gojabu.com/
• JABU
  • Image:
  • Source: https://wsa-global.org/winner/jabu/
• Midnight in a Perfect World: Jabu
  • Image:
  • Source: https://kexp.org/read/2025/1/17/midnight-in-a-perfect-world-jabu/
• The Jabu Vilakazi Story — Marion Edmunds
  • Image:
  • Source: https://marionedmunds.com/the-jabu-vilakazi-story

Working with these fonts

Not found on Google Fonts? Here’s what you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Inter",
     "role": "body"
   },
   {
     "family": "Space Grotesk",
     "role": "heading"
   }
 ],
 "colors": {
   "primary": "#2C85DD",
   "secondary": "#677183",
   "accent": "#2C85DD",
   "background": "#FCFCFD",
   "textPrimary": "#171C26",
   "link": "#171C26"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Inter",
     "heading": "Space Grotesk"
   },
   "fontStacks": {
     "heading": [
       "Space Grotesk",
       "sans-serif"
     ],
     "body": [
       "Inter",
       "system-ui",
       "sans-serif"
     ],
     "paragraph": [
       "Inter",
       "system-ui",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "72px",
     "h2": "60px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "12px"
 },
 "components": {
   "input": {
     "background": "#FCFCFD",
     "textColor": "#171C26",
     "borderColor": "#E0E4EB",
     "borderRadius": "12px",
     "borderRadiusCorners": {
       "topLeft": "12px",
       "topRight": "12px",
       "bottomRight": "12px",
       "bottomLeft": "12px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#2C85DD",
     "textColor": "#FCFCFD",
     "borderRadius": "9999px",
     "borderRadiusCorners": {
       "topLeft": "9999px",
       "topRight": "9999px",
       "bottomRight": "9999px",
       "bottomLeft": "9999px"
     },
     "shadow": "rgba(44, 133, 221, 0.25) 0px 4px 14px 0px"
   },
   "buttonSecondary": {
     "background": "#F5F7FA",
     "textColor": "#171C26",
     "borderColor": "#EEF0F4",
     "borderRadius": "16px",
     "borderRadiusCorners": {
       "topLeft": "16px",
       "topRight": "16px",
       "bottomRight": "16px",
       "bottomLeft": "16px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://www.gojabu.com/assets/logo-jabupay-Cpr5c6XK.png",
   "favicon": null,
   "ogImage": "https://storage.googleapis.com/gpt-engineer-file-uploads/k5ilGQ1L3aWxbjQsGRcY3Qt5sju1/social-images/social-1775246164681-Screenshot_2026-04-03_at_21.55.33.webp",
   "logoHref": "/",
   "logoAlt": "JabuPay"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "businesses in Africa"
 },
 "designSystem": {
   "framework": "tailwind",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}