llms.txt

Ivy Homes Brand Identity

A complete profile of Ivy Homes's visual system — colors, typography, components, and personality — extracted from https://ivy.homes. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0018A8
Accent #7E8B99
Body Font Source Sans 3
Heading Font Source Sans 3

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: home buyers

Ivy Homes Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Source Sans 3",
 "role": "body"
 }
],
 "colors": {
 "primary": "#0018A8",
 "accent": "#7E8B99",
 "background": "#FFFFFF",
 "textPrimary": "#71717A",
 "link": "#7E8B99"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Sans 3",
 "heading": "Source Sans 3"
 },
 "fontStacks": {
 "heading": [
 "Source Sans 3"
 ],
 "body": [
 "Source Sans 3"
 ],
 "paragraph": [
 "Source Sans 3"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "24px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#303030",
 "borderColor": null,
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#040404",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "rgba(0, 0, 0, 0.05) 0px 4px 4px 0px, rgba(0, 0, 0, 0.05) 0px 0px 4px 0px"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#303030",
 "borderColor": "#09090B",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://ivy.homes/icons/ivyhomes_logo.svg",
 "favicon": "https://ivy.homes/favicon.ico?favicon.625a5f65.ico",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Ivy homes logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is the most prominent logo with alt text matching the brand 'Ivy Homes', and it links to the homepage.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get in touch",
 "reasoning": "The button 'Get in touch' is likely the primary CTA due to its action-oriented text, encouraging user interaction. Despite its white background, it stands out as a key action point on the page."
 },
 "secondary": {
 "index": 1,
 "text": "Load more properties",
 "reasoning": "The button 'Load more properties' serves a secondary function, allowing users to explore more content. Its transparent background differentiates it from the primary button."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "home buyers"
 },
 "designSystem": {
 "framework": "chakra",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is the most prominent logo with alt text matching the brand 'Ivy Homes', and it links to the homepage.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}