llms.txt

Iterable Brand Identity

A complete profile of Iterable's visual system — colors, typography, components, and personality — extracted from https://iterable.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #005A72
Accent #005A72
Body Font Sofia Pro
Heading Font Sofia Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking customer engagement solutions

Iterable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Sofia Pro", "role": "body"},
 {"family": "Icona Serif", "role": "unknown"}
 ],
 "colors": {
 "primary": "#005A72",
 "secondary": "#D5FF9F",
 "accent": "#005A72",
 "background": "#FFFAF6",
 "textPrimary": "#160F29",
 "link": "#160F29"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Sofia Pro",
 "heading": "Sofia Pro"
 },
 "fontStacks": {
 "heading": ["Icona Serif", "serif"],
 "body": ["sofia-pro", "sans-serif"],
 "paragraph": ["sofia-pro", "sans-serif"]
 },
 "fontSizes": {
 "h1": "54px",
 "h2": "42px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "2px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#160F29",
 "borderColor": "#D0C8BF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#005A72",
 "textColor": "#160F29",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFAF6",
 "borderColor": "#FFFAF6",
 "borderRadius": "3.55552px",
 "borderRadiusCorners": {
 "topLeft": "3.55552px",
 "topRight": "3.55552px",
 "bottomRight": "3.55552px",
 "bottomLeft": "3.55552px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://iterable.com/wp-content/uploads/2026/04/iterable-logo-light.svg",
 "favicon": "https://iterable.com/wp-content/themes/iterable/assets/images/favicon/light/favicon-32x32.png",
 "ogImage": "https://iterable.com/wp-content/uploads/2026/04/iterable-general-brand-share-img.png",
 "logoHref": "https://iterable.com/",
 "logoAlt": "Iterable"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Iterable'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a demo\n\n\n\nTake a Tour",
 "reasoning": "Button #0 has a vibrant blue background (#005A72), which is a strong brand color, and the text 'Book a demo Take a Tour' suggests a primary action for user engagement."
 },
 "secondary": {
 "index": 4,
 "text": "Take a Tour",
 "reasoning": "Button #4 has a transparent background, making it a suitable secondary option. It contrasts with the primary button's vibrant color and offers a less prominent action, 'Take a Tour'."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals seeking customer engagement solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Iterable'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}