iterable.json

Iterable Brand Identity

A complete profile of Iterable's visual system — colors, typography, components, and personality — extracted from https://iterable.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #005A72
Accent #005A72
Body Font Sofia Pro
Heading Font Sofia Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking customer engagement solutions

Iterable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sofia Pro",
      "role": "body"
    },
    {
      "family": "Icona Serif",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#005A72",
    "secondary": "#D5FF9F",
    "accent": "#005A72",
    "background": "#FFFAF6",
    "textPrimary": "#160F29",
    "link": "#160F29"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sofia Pro",
      "heading": "Sofia Pro"
    },
    "fontStacks": {
      "heading": [
        "Icona Serif",
        "serif"
      ],
      "body": [
        "sofia-pro",
        "sans-serif"
      ],
      "paragraph": [
        "sofia-pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#160F29",
      "borderColor": "#D0C8BF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#005A72",
      "textColor": "#160F29",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFAF6",
      "borderColor": "#FFFAF6",
      "borderRadius": "3.55552px",
      "borderRadiusCorners": {
        "topLeft": "3.55552px",
        "topRight": "3.55552px",
        "bottomRight": "3.55552px",
        "bottomLeft": "3.55552px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://iterable.com/wp-content/uploads/2026/04/iterable-logo-light.svg",
    "favicon": "https://iterable.com/wp-content/themes/iterable/assets/images/favicon/light/favicon-32x32.png",
    "ogImage": "https://iterable.com/wp-content/uploads/2026/04/iterable-general-brand-share-img.png",
    "logoHref": "https://iterable.com/",
    "logoAlt": "Iterable"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Iterable'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo\n\n\n\nTake a Tour",
      "reasoning": "Button #0 has a vibrant blue background (#005A72), which is a strong brand color, and the text 'Book a demo Take a Tour' suggests a primary action for user engagement."
    },
    "secondary": {
      "index": 4,
      "text": "Take a Tour",
      "reasoning": "Button #4 has a transparent background, making it a suitable secondary option. It contrasts with the primary button's vibrant color and offers a less prominent action, 'Take a Tour'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking customer engagement solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Iterable'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}