italic.json

{
  "name": "Italic",
  "slug": "italic",
  "domain": "https://italic.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#173A4B",
      "accent": "#173A4B",
      "background": "#FAF6F2",
      "textPrimary": "#000000",
      "link": "#173A4B"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Roboto",
        "heading": "Roboto"
      },
      "fontStacks": {
        "heading": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "body": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "Martina Plantijn",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "20px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#000000",
        "textColor": "#FFFFFF",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#000000",
        "borderColor": "#000000",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": 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      "query_suffix": "site:italic.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/italic/7c49e3d4cd.webp",
      "alt": "Italic | The Home Suite Bundle",
      "source_url": "https://www.italic.com/products/bfcm-bundle-3-standard-set-bedding-bundle?srsltid=AfmBOopnFm4XSGW7AYGCwezNZpazfgWQ_8__CVbmrEdhxmE0Aa4ESADh",
      "image_url": "https://cdn.sanity.io/images/juawghyg/production/48f9da86abef6990e49d53057889aca28506c1f2-3856x3856.jpg?rect=294,0,3268,3856&w=3856&h=4550&q=80&auto=format",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/italic/42c4d61258.webp",
      "alt": "Italic | Kumo VG10 Petty Knife",
      "source_url": "https://www.italic.com/products/kumo-vg10-petty-knife?srsltid=AfmBOoo92Qmx4YAgofhN0nQoT6_tRNO6dkioCJjVzf1Qg4Um0EH3l52x",
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  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/italic",
  "agent_instructions": "You are designing or implementing in Italic's brand identity.\n\n# Brand profile\n- Company: Italic\n- Source: https://italic.com/\n- Color scheme: light\n\n# Colors\n- primary: #173A4B\n- accent: #173A4B\n- background: #FAF6F2\n- textPrimary: #000000\n- link: #173A4B\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: style-conscious consumers looking for premium products at accessible prices.\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/italic.json",
  "page_markdown": "# Italic Brand Identity\n\nA complete profile of **Italic**'s visual system — colors, typography, components, and personality — extracted from https://italic.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/italic\n- Machine-readable JSON: https://characterquilt.com/branding/italic.json\n- Per-page llms.txt: https://characterquilt.com/branding/italic/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #173A4B |\n| Accent | #173A4B |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #173A4B\n- accent: #173A4B\n- background: #FAF6F2\n- textPrimary: #000000\n- link: #173A4B\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.italic.com/favicon.svg\n- Social card (og:image): https://italic.com/static/icons/italic-2026-logo.svg\n\n## UI Components\n\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: style-conscious consumers looking for premium products at accessible prices.\n\n## Italic Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Italic | Kumo VG10 Petty Knife**\n  - Image: https://cdn.sanity.io/images/juawghyg/production/ba93da943043e7cb25cf297c14109305fcd90ea4-4000x4000.jpg?rect=305,0,3390,4000&w=4000&h=4720&q=80&auto=format\n  - Source: https://www.italic.com/products/kumo-vg10-petty-knife?srsltid=AfmBOorFL8kW5WgEK3xXJJQ2OEhJYDzk1mNYmqnnprihE6V1S2jZl4y_\n- **Italic | Classic Australian Sateen Sheet Set**\n  - Image: https://cdn.sanity.io/images/juawghyg/production/c2f5ec66746643f51b4b13057608a76358710821-3231x3231.jpg?rect=247,0,2738,3231&w=3231&h=3813&q=80&auto=format\n  - Source: https://www.italic.com/products/classic-australian-sateen-sheet-set?srsltid=AfmBOorPDalcj3kk-kbDKHbb4mH5JhQnHSUtqv3uoCg_PRFgRmn5_1J9\n- **Italic | The Kumo Collection Collection**\n  - Image: https://cdn.shopify.com/s/files/1/0630/1738/6041/files/e9a794f7-7469-486b-8caa-c0132790a47f.jpg?v=1769198419\n  - Source: https://www.italic.com/collections/kumo-collection?srsltid=AfmBOoqT4kKcoOPx-mEZdRuo5IwpVsIhj2Tj99kRF3Lu7yn1vZQymnqe\n- **Italic | Kumo Chef Knife & Bread Knife Set**\n  - Image: https://cdn.sanity.io/images/juawghyg/production/45088bc977cf54489c99f131e6de7e4132b44572-3634x3634.jpg?rect=277,0,3080,3634&w=3634&h=4288&q=80&auto=format\n  - Source: https://italic.com/products/kumo-vg10-gyuto-chef-knife-serrated-pankiri-bread-knife-set?srsltid=AfmBOoqZiBa4D-bBMyjr4-gY9LTucX0N5aQFibWtnRuPJOHehvlJi9im\n- **Italic | The Home Suite Bundle**\n  - Image: https://cdn.sanity.io/images/juawghyg/production/48f9da86abef6990e49d53057889aca28506c1f2-3856x3856.jpg?rect=294,0,3268,3856&w=3856&h=4550&q=80&auto=format\n  - Source: https://www.italic.com/products/bfcm-bundle-3-standard-set-bedding-bundle?srsltid=AfmBOopnFm4XSGW7AYGCwezNZpazfgWQ_8__CVbmrEdhxmE0Aa4ESADh\n- **Italic | Kumo VG10 Petty Knife**\n  - Image: https://cdn.sanity.io/images/juawghyg/production/f1facebfbe9d49d1054a52d313b57e16231656fb-2773x2773.jpg?rect=212,0,2350,2773&w=2773&h=3272&q=80&auto=format\n  - Source: https://www.italic.com/products/kumo-vg10-petty-knife?srsltid=AfmBOoo92Qmx4YAgofhN0nQoT6_tRNO6dkioCJjVzf1Qg4Um0EH3l52x\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#173A4B\",\n    \"accent\": \"#173A4B\",\n    \"background\": \"#FAF6F2\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#173A4B\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Roboto\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"Martina Plantijn\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"20px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://www.italic.com/favicon.svg\",\n    \"ogImage\": \"https://italic.com/static/icons/italic-2026-logo.svg\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Italic'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"ADD BOLD MEMBERSHIP - $60 $169\",\n      \"reasoning\": \"Button #1 ('ADD BOLD MEMBERSHIP - $60 $169') is the primary CTA due to its action-oriented text and prominent placement, indicating a strong call to action for purchasing a membership.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Create Account\",\n      \"reasoning\": \"Button #2 ('Create Account') is secondary as it has a transparent background with a border, making it less visually dominant than the primary button.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"style-conscious consumers looking for premium products at accessible prices.\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Italic'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}