ISSEN Brand Identity

A complete profile of ISSEN's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #06069C
• accent: #0000EE
• background: #FBFBFB
• textPrimary: #4F4F4F
• link: #0000EE

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy users

ISSEN Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ISSEN
  • Image:
  • Source: ISSEN
• ISSEN
  • Image:
  • Source: ISSEN
• ISSEN
  • Image:
  • Source: ISSEN
• ISSEN
  • Image:
  • Source: ISSEN
• ISSEN
  • Image:
  • Source: ISSEN
• ISSEN
  • Image:
  • Source: ISSEN

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#06069C",
  "accent": "#0000EE",
  "background": "#FBFBFB",
  "textPrimary": "#4F4F4F",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "32px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "32px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#0000EE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/A2MGS8WOFnU2cdqsnD5szspkuoQ.png?width=1296&height=286",
  "favicon": "https://framerusercontent.com/images/zapbOTy8JMiVyCEU03iYl3xjQWE.svg",
  "ogImage": "https://framerusercontent.com/assets/wFKE3LxDyM31ZcttUay8bHp35yg.png",
  "logoHref": "./",
  "logoAlt": "Mars Company Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Try it on web",
   "reasoning": "Button #0 ('Try it on web') is selected as the primary CTA because it uses action-oriented text that encourages user engagement. Both buttons share the same color, but 'Try it on web' suggests a more immediate action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "Both buttons share the same color and style, making it impossible to differentiate a secondary button based on color. Therefore, no valid secondary button exists."
  },
  "confidence": 0.8
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy users"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}