# Isabl Brand Identity

A complete profile of **Isabl**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #1159A6   |
| Accent    | #131822   |
| Body Font | Roboto Flex|
| Heading Font | Roboto Flex|

## Color Palette

- primary: #1159A6
- secondary: #54D0E3
- accent: #131822
- background: #FFFFFF
- textPrimary: #000000
- link: #131822

## Typography

- primary: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex
- heading: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex

## Visual Assets

- Favicon: https://www.isabl.io/apple-touch-icon.png

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Isabl Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company**  
  - Image:   
  - Source: https://www.isabl.io/company
- **Contributing Guide | Isabl Docs**  
  - Image:   
  - Source: https://docs.isabl.io/contributing-guide
- **Quick Start | Isabl Docs**  
  - Image:   
  - Source: https://docs.isabl.io/quick-start
- **Contact**  
  - Image:   
  - Source: https://www.isabl.io/contact
- **Isabl**  
  - Image:   
  - Source: https://platform.isabl.io/
- **Isabl**  
  - Image:   
  - Source: https://platform.isabl.io/

## Working with these fonts

Not found on Google Fonts? Here are steps that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL, save the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events for fonts, and write the body to disk.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "system-ui",
   "count": 5
  },
  {
   "family": "sans-serif",
   "count": 5
  },
  {
   "family": "Roboto Flex",
   "count": 4
  },
  {
   "family": "Segoe UI",
   "count": 1
  },
  {
   "family": "Roboto",
   "count": 1
  },
  {
   "family": "Helvetica",
   "count": 1
  },
  {
   "family": "Arial",
   "count": 1
  },
  {
   "family": "Apple Color Emoji",
   "count": 1
  },
  {
   "family": "Segoe UI Emoji",
   "count": 1
  }
 ],
 "colors": {
  "primary": "#1159A6",
  "secondary": "#54D0E3",
  "accent": "#131822",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#131822"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto Flex",
   "heading": "Roboto Flex"
  },
  "fontStacks": {
   "body": [
    "Roboto Flex",
    "system-ui",
    "sans-serif"
   ],
   "heading": [
    "Roboto Flex",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Roboto Flex",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "14px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": "https://www.isabl.io/apple-touch-icon.png",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}
```