Ironclad Brand Identity

A complete profile of Ironclad's visual system — colors, typography, components, and personality — extracted from http://ironcladapp.com. Built for designers, agents, and AI tools.

Primary

• Color: #308970

Color Palette

Brand palette extracted from http://ironcladapp.com.

• Primary: #308970 (rgb(48, 137, 112))
• Secondary: #00CA88 (rgb(0, 202, 136))
• Accent: #308970 (rgb(48, 137, 112))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #1C212B (rgb(28, 33, 43))
• Link: #1C212B (rgb(28, 33, 43))

Typography

Each font links to its Google Fonts page where available.

• Primary: Moderat Google Fonts →
• Heading: Moderat Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Ironclad's actual button styles.

Button Primary

• Background: #308970
• Text Color: #F2F1EE
• Border Radius: 50px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #1C212B
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Ironclad Brand in the Wild

Image: support.ironcladapp.com

Image: ironcladapp.com

Image: media.thoughtindustries.com

Image: ironcladapp.com

Image: ironcladapp.com

Image: ironcladapp.com

Frequently Asked Questions

What is Ironclad's primary brand color?
Ironclad's primary brand color is #308970. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Ironclad use?
Ironclad uses Moderat as the primary typeface across body and headings.

Does Ironclad use a light or dark theme?
Ironclad's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Ironclad's logo?
Ironclad's logo is available directly on their site (http://ironcladapp.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://ironcladapp.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ironclad.

Methodology

Brand data on this page was extracted from http://ironcladapp.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ironclad.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#308970",
    "secondary": "#00CA88",
    "accent": "#308970",
    "background": "#FFFFFF",
    "textPrimary": "#1C212B",
    "link": "#1C212B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "Moderat"
    },
    "fontStacks": {
      "heading": [
        "Moderat",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#308970",
      "textColor": "#F2F1EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1C212B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ironcladapp.com/wp-content/uploads/2025/04/main-logo.svg",
    "favicon": "https://ironcladapp.com/wp-content/uploads/2025/04/fiavicon.png",
    "ogImage": "https://ironcladapp.com/wp-content/uploads/2025/09/HOMEPAGE-2A.svg",
    "logoHref": "//ironcladapp.com/",
    "logoAlt": "ironclad logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ironclad'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 uses the vibrant brand color #308970, which is a strong indicator of a primary CTA. The text 'Request Demo' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 5,
      "text": "GET THE REPORT",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and offers a secondary action 'GET THE REPORT', which complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ironclad'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}