# Iron Grid Brand Identity

A complete profile of **Iron Grid**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1923 |
| Accent | #C0D8EB |
| Body Font | Inter |
| Heading Font | Syne |

## Color Palette

- primary: #0F1923  
- secondary: #212E38  
- accent: #C0D8EB  
- background: #171717  
- textPrimary: #171717  
- link: #C0D8EB

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter  
- heading: Syne — https://fonts.google.com/specimen/Syne

## Visual Assets

- Logo:   
- Favicon:

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0F1923, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.1) 0px 10px 15px -3px  
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#454545, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in need of insurance for hardware

## Iron Grid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Meet Us - IronGrid**  
  - Image:   
  - Source: [Meet Us](https://www.getirongrid.com/meet-us)  
- **Meet Us - IronGrid**  
  - Image:   
  - Source: [Meet Us](https://www.getirongrid.com/meet-us)  
- **IronGrid — Insurance for Frontier Hardware**  
  - Image:   
  - Source: [IronGrid](https://www.getirongrid.com/)  
- **IronGrid — Insurance for Frontier Hardware**  
  - Image:   
  - Source: [IronGrid](https://www.getirongrid.com/)  
- **Contact - IronGrid**  
  - Image:   
  - Source: [Contact](https://www.getirongrid.com/contact)  
- **Contact - IronGrid**  
  - Image:   
  - Source: [Contact](https://www.getirongrid.com/contact)

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

## Machine-Readable Profile

```json
{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Syne",
 "role": "heading"
 },
 {
 "family": "Playfair Display",
 "role": "display"
 }
 ],
 "colors": {
 "primary": "#0F1923",
 "secondary": "#212E38",
 "accent": "#C0D8EB",
 "background": "#171717",
 "textPrimary": "#171717",
 "link": "#C0D8EB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Syne"
 },
 "fontStacks": {
 "heading": [
 "Syne",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "48px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#0F1923",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": "#454545",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.getirongrid.com/_astro/logo.D7E471rk.png",
 "favicon": "https://www.getirongrid.com/assets/irongrid-logo.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "IronGrid"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it matches the brand name 'IronGrid', is visible, and links to the homepage, making it the primary brand logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Contact Us Today",
 "reasoning": "Button #1 has a light background with a contrasting text color, making it stand out as a primary CTA. The text 'Contact Us Today' is action-oriented, suggesting immediate engagement."
 },
 "secondary": {
 "index": 2,
 "text": "Work With Us",
 "reasoning": "Button #2 has a transparent background, making it less prominent than Button #1. The text 'Work With Us' suggests a secondary action, suitable for a secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses in need of insurance for hardware"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it matches the brand name 'IronGrid', is visible, and links to the homepage, making it the primary brand logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```