Iris Brand Identity

A complete profile of Iris's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #2E2E2E
• background: #FFFFFC
• textPrimary: #2E2E2E
• link: #000000

Typography

• primary: Sequel Sans Roman — https://fonts.google.com/specimen/Sequel+Sans+Roman
• heading: Sequel Sans Book — https://fonts.google.com/specimen/Sequel+Sans+Book

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2E2E2E, textColor=#FFFFFC, borderColor=#5E5E5E, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Iris Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Iris: The AI Assistant That Understands How You Work
  • Image:
  • Source: https://www.textiris.com/
• Iris: The AI Assistant That Understands How You Work
  • Image:
  • Source: https://www.textiris.com/
• Iris: The AI Assistant That Understands How You Work
  • Image:
  • Source: https://www.textiris.com/
• Iris: The AI Assistant That Understands How You Work
  • Image: .png)
  • Source: https://www.textiris.com/
• Iris: The AI Assistant That Understands How You Work
  • Image: .png)
  • Source: https://www.textiris.com/
• Iris: The AI Assistant That Understands How You Work
  • Image: .png)
  • Source: https://www.textiris.com/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Sequel Sans Roman",
   "role": "body"
  },
  {
   "family": "Sequel Sans Book",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#2E2E2E",
  "background": "#FFFFFC",
  "textPrimary": "#2E2E2E",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sequel Sans Roman",
   "heading": "Sequel Sans Book"
  },
  "fontStacks": {
   "heading": [
    "Sequel Sans Roman",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Sequel Sans Book",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Sequel Sans Book",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 2,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2E2E2E",
   "textColor": "#FFFFFC",
   "borderColor": "#5E5E5E",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d23f714c79120dbe811622_2a472ad3da3b9a9d52c2c57e22e49c04_logo.avif",
  "favicon": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d217b07cf593bde8d6f3d4_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d4337dcd819abffd8049f9_b467307a4314623c376bc027fd8c97e8_open-graph.png",
  "logoHref": "#",
  "logoAlt": "Iris's logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.8,
  "overall": 0.8500000000000001
 }
}