Iris Brand Identity

A complete profile of Iris's visual system — colors, typography, components, and personality — extracted from https://textiris.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://textiris.com/.
Primary
#000000
Accent
#2E2E2E
Background
#FFFFFC
Text Primary
#2E2E2E
Link
#000000

Typography

Each font links to its Google Fonts page where available.
Primary
Sequel Sans Roman
Sequel Sans Roman Google Fonts →
Heading
Sequel Sans Book
Sequel Sans Book Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Iris's actual button styles.

Button Primary
buttonPrimary
background: #2E2E2E
textColor: #FFFFFC
borderColor: #5E5E5E
borderRadius: 16px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Frequently Asked Questions

What is Iris's primary brand color?
Iris's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Iris use?
Iris uses #2E2E2E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Iris use?
Iris uses Sequel Sans Roman for body text and Sequel Sans Book for headings. Fonts were detected on https://textiris.com/ as part of their live design system.

Does Iris use a light or dark theme?
Iris's primary site uses a light color scheme, with a background of #FFFFFC.

Where can I find Iris's logo?
Iris's logo is available directly on their site (https://textiris.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://textiris.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Iris.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Sequel Sans Roman", "role": "body" },
    { "family": "Sequel Sans Book", "role": "heading" }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#2E2E2E",
    "background": "#FFFFFC",
    "textPrimary": "#2E2E2E",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sequel Sans Roman",
      "heading": "Sequel Sans Book"
    },
    "fontStacks": {
      "heading": [
        "Sequel Sans Roman",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Sequel Sans Book",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Sequel Sans Book",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 2,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E2E2E",
      "textColor": "#FFFFFC",
      "borderColor": "#5E5E5E",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d23f714c79120dbe811622_2a472ad3da3b9a9d52c2c57e22e49c04_logo.avif",
    "favicon": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d217b07cf593bde8d6f3d4_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68cd25c54466b95cd5ad13c3/68d4337dcd819abffd8049f9_b467307a4314623c376bc027fd8c97e8_open-graph.png",
    "logoHref": "#",
    "logoAlt": "Iris's logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  }
}