# Iris Brand Identity

A complete profile of **Iris**'s visual system — colors, typography, components, and personality — extracted from https://textiris.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #2E2E2E |
| Body Font | Sequel Sans Roman |
| Heading Font | Sequel Sans Book |

## Color Palette

- primary: #000000
- accent: #2E2E2E
- background: #FFFFFC
- textPrimary: #2E2E2E
- link: #000000

## Typography

- primary: Sequel Sans Roman — [Sequel Sans Roman](https://fonts.google.com/specimen/Sequel+Sans+Roman)
- heading: Sequel Sans Book — [Sequel Sans Book](https://fonts.google.com/specimen/Sequel+Sans+Book)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2E2E2E, textColor=#FFFFFC, borderColor=#5E5E5E, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Iris Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Iris: The AI Assistant That Understands How You Work**
  - Image: 
  - Source: https://www.textiris.com/
- **Iris: The AI Assistant That Understands How You Work**
  - Image: 
  - Source: https://www.textiris.com/
- **Iris: The AI Assistant That Understands How You Work**
  - Image: 
  - Source: https://www.textiris.com/
- **Iris: The AI Assistant That Understands How You Work**
  - Image: .png)
  - Source: https://www.textiris.com/
- **Iris: The AI Assistant That Understands How You Work**
  - Image: .png)
  - Source: https://www.textiris.com/
- **Iris: The AI Assistant That Understands How You Work**
  - Image: .png)
  - Source: https://www.textiris.com/

## Working with these fonts

Not found on Google Fonts? Here’s a process to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only proceed with this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.