Iris Automation Brand Identity

A complete profile of Iris Automation's visual system — colors, typography, components, and personality — extracted from http://www.irisonboard.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.irisonboard.com.

• Primary: #D51F2A
• Secondary: #607382
• Accent: #1863DC
• Background: #FFFFFF
• Text Primary: #232323
• Link: #1863DC

Typography

Each font links to its Google Fonts page where available.

• Primary: Proxima Nova
  • Google Fonts →
• Heading: Teko
  • Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Iris Automation's actual button styles.

• Input:
  • Background: #FFFFFF
  • Text Color: #232323
  • Border Color: #232323
  • Border Radius: 4px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: aviation professionals

Frequently Asked Questions

What is Iris Automation's primary brand color?
Iris Automation's primary brand color is #D51F2A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Iris Automation use?
Iris Automation uses #1863DC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Iris Automation use?
Iris Automation uses Proxima Nova for body text and Teko for headings. Fonts were detected on http://www.irisonboard.com as part of their live design system.

Does Iris Automation use a light or dark theme?
Iris Automation's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Iris Automation's logo?
Iris Automation's logo is available directly on their site (http://www.irisonboard.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.irisonboard.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Iris Automation.

Methodology

Brand data on this page was extracted from http://www.irisonboard.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Teko",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D51F2A",
    "secondary": "#607382",
    "accent": "#1863DC",
    "background": "#FFFFFF",
    "textPrimary": "#232323",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Teko"
    },
    "fontStacks": {
      "heading": [
        "Teko",
        "Helvetica Neue",
        "Arial Narrow",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#232323",
      "borderColor": "#232323",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://uavionix.com/wp-content/uploads/2024/08/uavionix-logo-white.svg",
    "favicon": "https://uavionix.com/wp-content/uploads/2025/07/cropped-favicon-32x32.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "aviation professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}