# Ionworks Brand Identity

A complete profile of **Ionworks**'s visual system — colors, typography, components, and personality — extracted from https://ionworks.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ionworks
- Machine-readable JSON: https://characterquilt.com/branding/ionworks.json
- Per-page llms.txt: https://characterquilt.com/branding/ionworks/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF87B7 |
| Accent | #FF87B7 |
| Body Font | Inter |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #FF87B7
- secondary: #FFDBE9
- accent: #FF87B7
- background: #FFFFFF
- textPrimary: #030E09
- link: #FFEDF4

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: https://ionworks.com/logos/ionworks-logo-original.svg?dpl=dpl_DJRfvwM42xQ1ckHvRy4VvNEtQSng
- Favicon: https://ionworks.com/favicon.ico?favicon.038.qr7gcmulw.ico?dpl=dpl_DJRfvwM42xQ1ckHvRy4VvNEtQSng

## UI Components

- buttonPrimary: background=#FF87B7, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#F5F6F4, textColor=#020E0D, borderColor=#F5F6F4, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: R&D teams in battery technology

## Ionworks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ionworks Blog & News**
  - Image: https://framerusercontent.com/images/NsQd7uOTNBdOnoS8iOpI54R0WuI.png?width=5312&height=2988
  - Source: https://ionworks.com/blog
- **Ionworks Blog & News**
  - Image: https://framerusercontent.com/images/WDMeVZm8Z84Qxzgznmw7trB790.png?width=2752&height=1536
  - Source: https://ionworks.com/blog
- **Why we started Ionworks | Ionworks | Ionworks**
  - Image: https://ionworks.com/blog/2025-05-21-welcome-liam-cooney/image.jpg
  - Source: https://ionworks.com/blog/why-we-started-ionworks
- **Ionworks Blog & News**
  - Image: https://framerusercontent.com/images/bbASM5LucoDj0zInckOg9CbGkE.jpg?width=1200&height=630
  - Source: https://ionworks.com/blog
- **The PyBaMM Community | Ionworks | Ionworks**
  - Image: https://ionworks.com/blog/2026-02-01-why-batteries-break-traditional-simulation-workflows/image.png
  - Source: https://ionworks.com/blog/the-pybamm-community
- **Ionworks - The Simulation OS for battery companies**
  - Image: https://framerusercontent.com/images/zpOa5hZ0DBEO3p2TVeZtxt9c.jpg?width=2048&height=2048
  - Source: https://ionworks.com/blog/degradation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF87B7",
    "secondary": "#FFDBE9",
    "accent": "#FF87B7",
    "background": "#FFFFFF",
    "textPrimary": "#030E09",
    "link": "#FFEDF4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF87B7",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F6F4",
      "textColor": "#020E0D",
      "borderColor": "#F5F6F4",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ionworks.com/logos/ionworks-logo-original.svg?dpl=dpl_DJRfvwM42xQ1ckHvRy4VvNEtQSng",
    "favicon": "https://ionworks.com/favicon.ico?favicon.038.qr7gcmulw.ico?dpl=dpl_DJRfvwM42xQ1ckHvRy4VvNEtQSng",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Ionworks"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ionworks'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #3 'Book a demo' uses the vibrant brand color #FF87B7, making it the most prominent CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Reject all",
      "reasoning": "Button #5 'Reject all' has a different background color (#F5F6F4) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "R&D teams in battery technology"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ionworks'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```