ion design Brand Identity

A complete profile of ion design's visual system — colors, typography, components, and personality — extracted from https://www.ion.design/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/ion-design
• Machine-readable JSON: https://characterquilt.com/branding/ion-design.json

Quick Facts

Color Palette

• primary: #C9D3D9
• secondary: #9CA3AF
• accent: #0C061A
• background: #F7F6F2
• textPrimary: #0C061A
• link: #0C061A

Typography

• primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl
• heading: Relative Medium — https://fonts.google.com/specimen/Relative+Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#111318, borderColor=null, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: digital marketers and web developers

ion design Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ION - AI-Powered Landing Pages at Scale
  • Image:
  • Source: https://ion.design/
• ION - AI-Powered Landing Pages at Scale
  • Image:
  • Source: https://ion.design/
• ION - AI-Powered Landing Pages at Scale
  • Image:
  • Source: https://ion.design/
• ION - AI-Powered Landing Pages at Scale
  • Image:
  • Source: https://ion.design/
• Sterling Medical Devices Acquires ION Design Expands Medical Device-Focused Industrial Design Expertise - Vantage Medtech
  • Image:
  • Source: https://vantagemedtech.com/sterling-medical-devices-acquires-ion-design-expands-medical-device-focused-industrial-design-expertise/
• ION Design & Operation Manual - ION-DTN Open Source Documentation
  • Image:
  • Source: https://ion-dtn.readthedocs.io/en/ion-open-source-4.1.3s/ION-Guide/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    },
    {
      "family": "Relative Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C9D3D9",
    "secondary": "#9CA3AF",
    "accent": "#0C061A",
    "background": "#F7F6F2",
    "textPrimary": "#0C061A",
    "link": "#0C061A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "Relative Medium"
    },
    "fontStacks": {
      "heading": [
        "relativeMedium",
        "relativeMedium Fallback",
        "sans-serif"
      ],
      "body": [
        "suisseIntlRegular",
        "suisseIntlRegular Fallback",
        "sans-serif"
      ],
      "paragraph": [
        "suisseIntlRegular",
        "suisseIntlRegular Fallback",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111318",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ion.design/icon.svg",
    "favicon": "https://www.ion.design/favicon.ico",
    "ogImage": "https://ion.design/api/og",
    "logoHref": "/",
    "logoAlt": "ION logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital marketers and web developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}