# iollo Brand Identity

A complete profile of **iollo**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value     |
|--------|-----------|
| Primary| #1F2937   |
| Accent | #6B7280   |
| Body Font | Inter  |
| Heading Font | Inter |

## Color Palette

- primary: #1F2937
- accent: #6B7280
- background: #FFFFFF
- textPrimary: #6B7280
- link: #6B7280

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo: 
- Favicon:

## Brand Personality

Tone: modern · Energy: medium · Audience: scientists and researchers in AI and biology

## iollo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **iollo - discover your metabolic health**
  - Image: 
  - Source: [iollo](https://www.iollo.com/?srsltid=AfmBOoq1PaM_JaUmcvNhyBghS9pWF3L5s0tN8Clj2zKYG14WzMo_6cT6)
- **Sample report**
  - Image: .png)
  - Source: [Sample Report](https://www.iollo.com/sample-report?srsltid=AfmBOopeiSXxTWPTzTZJ5cL_Bos_B65eoeFtt5E7JwkzhfU52ie3ANa9)
- **What's measured**
  - Image: 
  - Source: [What's Measured](https://www.iollo.com/whats-measured?srsltid=AfmBOopcJRWOwjjLKvG_LoW5MQmJ5MJrYaAV1CJ_nRzHyXvIowtOXRQH)

## Working with these fonts

Not found on Google Fonts? Instructions on how to download the fonts used by iollo.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1F2937",
  "accent": "#6B7280",
  "background": "#FFFFFF",
  "textPrimary": "#6B7280",
  "link": "#6B7280"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "32px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "22px"
 },
 "components": {},
 "images": {
  "logo": "https://cdn.prod.website-files.com/6769103ab2f1e7d201a997bb/6769103ab2f1e7d201a99864_65c3f7191d1a267b1e426fd5-custom-65b2e3aaa18c2-copy-65c449139dce2.webp",
  "favicon": "https://cdn.prod.website-files.com/68eea2fb7d0fedef182c1fca/68eea5ad6bd487b46002df57_32Quinn.png",
  "ogImage": null,
  "logoHref": "#",
  "logoAlt": "iollo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "scientists and researchers in AI and biology"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```