# iollo Brand Identity

A complete profile of **iollo**'s visual system — colors, typography, components, and personality — extracted from https://iollo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/iollo
- Machine-readable JSON: https://characterquilt.com/branding/iollo.json
- Per-page llms.txt: https://characterquilt.com/branding/iollo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1F2937 |
| Accent | #6B7280 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #1F2937
- accent: #6B7280
- background: #FFFFFF
- textPrimary: #6B7280
- link: #6B7280

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6769103ab2f1e7d201a997bb/6769103ab2f1e7d201a99864_65c3f7191d1a267b1e426fd5-custom-65b2e3aaa18c2-copy-65c449139dce2.webp
- Favicon: https://cdn.prod.website-files.com/68eea2fb7d0fedef182c1fca/68eea5ad6bd487b46002df57_32Quinn.png

## Brand Personality

Tone: modern · Energy: medium · Audience: scientists and researchers in AI and biology

## iollo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **iollo - discover your metabolic health**
  - Image: 
  - Source: [link](https://www.iollo.com/?srsltid=AfmBOoq1PaM_JaUmcvNhyBghS9pWF3L5s0tN8Clj2zKYG14WzMo_6cT6)
- **Sample report**
  - Image: .png)
  - Source: [link](https://www.iollo.com/sample-report?srsltid=AfmBOopeiSXxTWPTzTZJ5cL_Bos_B65eoeFtt5E7JwkzhfU52ie3ANa9)
- **iollo - discover your metabolic health**
  - Image: .png)
  - Source: [link](https://www.iollo.com/?srsltid=AfmBOoq-1lgY1rlozWrQX0FntxxoJvOoipRI-wEPTCR6KnybnNREGviH)
- **Sample report**
  - Image: 
  - Source: [link](https://www.iollo.com/sample-report?srsltid=AfmBOooitc0TtqvNrGu53sOPNwUACOSnevQ4ztjaBxPUCxsPoQbu6QjF)
- **Sample report**
  - Image: 
  - Source: [link](https://www.iollo.com/sample-report?srsltid=AfmBOoqQ6iEYazhV9m8oId6t5YiF5NY-QjsDQYdUHW3rqOpfnGYNZ4Ud)
- **What's measured**
  - Image: 
  - Source: [link](https://www.iollo.com/whats-measured?srsltid=AfmBOopcJRWOwjjLKvG_LoW5MQmJ5MJrYaAV1CJ_nRzHyXvIowtOXRQH)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.