llms.txt

Invopop Brand Identity

A complete profile of Invopop's visual system — colors, typography, components, and personality — extracted from https://www.invopop.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #008852
Accent #0D4B3F
Body Font Inter
Heading Font Roobert

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for global invoicing solutions

Invopop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Roobert",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#008852",
 "secondary": "#030712",
 "accent": "#0D4B3F",
 "background": "#004235",
 "textPrimary": "#004235",
 "link": "#004235"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Roobert"
 },
 "fontStacks": {
 "heading": [
 "Roobert",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "50px",
 "body": "22px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0D4B3F",
 "textColor": "#FFFFFF",
 "borderColor": "#1A5549",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#030712",
 "borderColor": "#E5E7EB",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/63bdbe03bd3b7012dacee940/68b85026fe10d3ad07f58a7c_i-logo-deepl.png",
 "favicon": "https://cdn.prod.website-files.com/63bdbe03bd3b7012dacee940/66e85a6b146da60e77a4827b_Icon_32x32.png",
 "ogImage": "https://cdn.prod.website-files.com/63bdbe03bd3b7012dacee940/667ea099e77df4d999ab5f8b_Preview.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #3 because it is visible, located in the header, and matches the brand's favicon and style.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Try for free",
 "reasoning": "Button #4 'Try for free' has a vibrant background color (#0D4B3F) and action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 13,
 "text": "Read case",
 "reasoning": "Button #3 'Read case' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses looking for global invoicing solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 3,
 "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, and matches the brand's favicon and style.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}