# Invopop Brand Identity

A complete profile of **Invopop**'s visual system — colors, typography, components, and personality — extracted from https://www.invopop.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #008852 |
| Accent | #0D4B3F |
| Body Font | Inter |
| Heading Font | Roobert |

## Color Palette

- primary: #008852
- secondary: #030712
- accent: #0D4B3F
- background: #004235
- textPrimary: #004235
- link: #004235

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Roobert — https://fonts.google.com/specimen/Roobert

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0D4B3F, textColor=#FFFFFF, borderColor=#1A5549, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#030712, borderColor=#E5E7EB, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for global invoicing solutions

## Invopop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **E-Invoicing Blog: Insights & Tips | Invopop**  
  -   
  - [Source](https://www.invopop.com/blog)
- **What is an electronic invoice? | Invopop**  
  -   
  - [Source](https://www.invopop.com/blog/what-is-an-electronic-invoice)
- **Customers**  
  -   
  - [Source](https://www.invopop.com/customers)
- **Simplify E-Invoicing: Issue compliant invoices, globally | Invopop**  
  -   
  - [Source](https://www.invopop.com/)
- **What is an electronic invoice? | Invopop**  
  - .png)  
  - [Source](https://www.invopop.com/blog/what-is-an-electronic-invoice)
- **Careers**  
  -   
  - [Source](https://www.invopop.com/es/careers)

## Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.