Invopop Brand Identity

A complete profile of Invopop's visual system — colors, typography, components, and personality — extracted from https://www.invopop.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #008852
• secondary: #030712
• accent: #0D4B3F
• background: #004235
• textPrimary: #004235
• link: #004235

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Roobert — https://fonts.google.com/specimen/Roobert

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0D4B3F, textColor=#FFFFFF, borderColor=#1A5549, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#030712, borderColor=#E5E7EB, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for global invoicing solutions

Invopop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• E-Invoicing Blog: Insights & Tips | Invopop

  • Source

• What is an electronic invoice? | Invopop

  • Source

• Customers

  • Source

• Simplify E-Invoicing: Issue compliant invoices, globally | Invopop

  • Source
• What is an electronic invoice? | Invopop
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  • Source

• Careers

  • Source

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.