Invofox Brand Identity

A complete profile of Invofox's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0CB072
• secondary: #D5FF7A
• accent: #0CB072
• background: #FFFFFF
• textPrimary: #22272C
• link: #13865A

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0CB072, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=#F6F7F9, textColor=#0CB072, borderColor=#0CB072, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers

Invofox Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Construir vs Comprar | Invofox
  • Image:
  • Source: https://www.invofox.com/es/build-vs-buy
• 69b06970e4829c7b71c98f51_blog2.png
  • Image:
  • Source: https://www.invofox.com/es/post/common-invoice-mistakes
• Product and Features | Invofox
  • Image:
  • Source: https://www.invofox.com/en/our-software
• Premium Features | Invofox | Developers
  • Image:
  • Source: https://developers.invofox.com/documentation/advanced/premium-features
• Invofox Blog: Automation, Validation & Document Processing with AI | Invofox
  • Image:
  • Source: https://www.invofox.com/en/blog
• Legal Information & Website Terms | Invofox
  • Image:
  • Source: https://www.invofox.com/en/legal

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  },
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0CB072",
  "secondary": "#D5FF7A",
  "accent": "#0CB072",
  "background": "#FFFFFF",
  "textPrimary": "#22272C",
  "link": "#13865A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "sans-serif"
   ],
   "body": [
    "DM Sans",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "50px",
   "h2": "38px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "15px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0CB072",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F6F7F9",
   "textColor": "#0CB072",
   "borderColor": "#0CB072",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/67ed57a3739111102c25fdb1_logohome.svg",
  "favicon": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/62a9bdebb19a5c72c38505ee_ico.png",
  "ogImage": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/69333de5f955b9fe906b70db_OGs-01.png",
  "logoHref": "#",
  "logoAlt": "Invofox logo – Document Parsing API for developers using AI"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a demo",
   "reasoning": "Button #0 has a vibrant brand color (#0CB072) and action-oriented text ('Book a demo'), making it the primary CTA."
  },
  "secondary": {
   "index": 4,
   "text": "Check our API docs",
   "reasoning": "Button #4 has a different background color (#F6F7F9) and serves a secondary action ('Check our API docs')."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}