# Invofox Brand Identity

A complete profile of **Invofox**'s visual system — colors, typography, components, and personality — extracted from https://invofox.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/invofox
- Machine-readable JSON: https://characterquilt.com/branding/invofox.json
- Per-page llms.txt: https://characterquilt.com/branding/invofox/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0CB072 |
| Accent | #0CB072 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #0CB072
- secondary: #D5FF7A
- accent: #0CB072
- background: #FFFFFF
- textPrimary: #22272C
- link: #13865A

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/67ed57a3739111102c25fdb1_logohome.svg
- Favicon: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/62a9bdebb19a5c72c38505ee_ico.png
- Social card (og:image): https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/69333de5f955b9fe906b70db_OGs-01.png

## UI Components

- buttonPrimary: background=#0CB072, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#F6F7F9, textColor=#0CB072, borderColor=#0CB072, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers

## Invofox Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Construir vs Comprar | Invofox**
  - Image: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/6932f8cb29e3840aa94ef0f8_OGs-03.png
  - Source: https://www.invofox.com/es/build-vs-buy
- **69b06970e4829c7b71c98f51_blog2.png**
  - Image: https://cdn.prod.website-files.com/64197ef19612bf6b2044e722/69b06970e4829c7b71c98f51_blog2.png
  - Source: https://www.invofox.com/es/post/common-invoice-mistakes
- **Product and Features | Invofox**
  - Image: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/68064f2b7ad2c64106910fa2_New%20Product%20Page%20Cards-06.png
  - Source: https://www.invofox.com/en/our-software
- **Premium Features | Invofox | Developers**
  - Image: https://files.buildwithfern.com/https://invofox.docs.buildwithfern.com/50559e8d53f64a4b41d9bab4e978ecc09c20741c16ba3e51871fc52aa8372869/assets/images/media-image.png
  - Source: https://developers.invofox.com/documentation/advanced/premium-features
- **Invofox Blog: Automation, Validation & Document Processing with AI | Invofox**
  - Image: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/67f95b1045b6664908988fee_1461.png
  - Source: https://www.invofox.com/en/blog
- **Legal Information & Website Terms | Invofox**
  - Image: https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/681e61b0e8710e5d034149ef_OG2.png
  - Source: https://www.invofox.com/en/legal

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0CB072",
    "secondary": "#D5FF7A",
    "accent": "#0CB072",
    "background": "#FFFFFF",
    "textPrimary": "#22272C",
    "link": "#13865A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "38px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0CB072",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F7F9",
      "textColor": "#0CB072",
      "borderColor": "#0CB072",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/67ed57a3739111102c25fdb1_logohome.svg",
    "favicon": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/62a9bdebb19a5c72c38505ee_ico.png",
    "ogImage": "https://cdn.prod.website-files.com/624411d5ef09b0d95229bf69/69333de5f955b9fe906b70db_OGs-01.png",
    "logoHref": "#",
    "logoAlt": "Invofox logo – Document Parsing API for developers using AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a vibrant brand color (#0CB072) and action-oriented text ('Book a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Check our API docs",
      "reasoning": "Button #4 has a different background color (#F6F7F9) and serves a secondary action ('Check our API docs')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```