# Invo Brand Identity

A complete profile of **Invo**'s visual system — colors, typography, components, and personality — extracted from [https://www.tryinvo.com/](https://www.tryinvo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.tryinvo.com/.  
**primary**  
#364153  
**accent**  
#6A7282  
**background**  
#FFFFFF  
**textPrimary**  
#1E1E1E  
**link**  
#6A7282

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Geist Mono  
[Geist Mono Google Fonts →](https://fonts.google.com/specimen/Geist+Mono)  
**heading**  
Geist Mono  
[Geist Mono Google Fonts →](https://fonts.google.com/specimen/Geist+Mono)

## Visual Assets

**Logo**  
  
**Favicon**

## UI Components

Live previews rendered using Invo's actual button styles.

**Button Primary**  
**buttonPrimary**  
background: #FFFFFF  
textColor: #000000  
borderColor: #D1D5DC  
borderRadius: 8px  
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals seeking efficient collection solutions

## Invo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [tryinvo.com](https://www.tryinvo.com/_next/image?url=%2Fcoral_reef_dither.png&w=1080&q=75)

Image: [invo.report](https://invo.report/wp-content/uploads/2021/04/cropped-INVO_Banner-1.jpg)

Image: [y4pdgnepgswqffpt.public.blob.vercel-storage.com](https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/templates/60843/invo-PVu4aCDVIXiwda7AvRvFHrjT3iGIef)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/STcAAOSw1dth0SDR/s-l400.jpg)

Image: [northwestern.edu](https://www.northwestern.edu/invo-inventive-activity-report/images/invo-homepage-2.webp)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/6250908c308f2906bdbc9dcb/1652901423838-7QFPWSZTNSEXKLFVL1JI/New+website+screenshot)

## Frequently Asked Questions

**What is Invo's primary brand color?**  
Invo's primary brand color is #364153. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Invo use?**  
Invo uses #6A7282 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Invo use?**  
Invo uses Geist Mono as the primary typeface across body and headings.

**Does Invo use a light or dark theme?**  
Invo's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Invo's logo?**  
Invo's logo is available directly on their site (https://www.tryinvo.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.tryinvo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Invo.

## Methodology

Brand data on this page was extracted from [https://www.tryinvo.com/](https://www.tryinvo.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.