InVision Brand Identity

A complete profile of InVision's visual system — colors, typography, components, and personality — extracted from https://in-vision.webflow.io. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #FF3366
• secondary: #8A959E
• accent: #FF3366
• background: #FFFFFF
• textPrimary: #7E8890
• link: #7E8890

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#8A959E, borderColor=#CCCCCC, borderRadius=40px, shadow=none
• buttonPrimary: background=#FF3366, textColor=#FFFFFF, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: design professionals

InVision Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• InVision
  • Image:
  • Source: https://in-vision.webflow.io/
• InVision
  • Image: .png)
  • Source: https://in-vision.webflow.io/
• InVision
  • Image:
  • Source: https://in-vision.webflow.io/
• InVision
  • Image:
  • Source: https://in-vision.webflow.io/
• InVision
  • Image:
  • Source: https://in-vision.webflow.io/
• InVision
  • Image:
  • Source: https://in-vision.webflow.io/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#FF3366",
   "secondary": "#8A959E",
   "accent": "#FF3366",
   "background": "#FFFFFF",
   "textPrimary": "#7E8890",
   "link": "#7E8890"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Open Sans",
     "heading": "Open Sans"
   },
   "fontStacks": {
     "heading": [
       "Open Sans",
       "sans-serif"
     ],
     "body": [
       "Open Sans",
       "sans-serif"
     ],
     "paragraph": [
       "Open Sans",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "48.75px",
     "h2": "35px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "0px"
 },
 "components": {
   "input": {
     "background": "#FFFFFF",
     "textColor": "#8A959E",
     "borderColor": "#CCCCCC",
     "borderRadius": "40px",
     "borderRadiusCorners": {
       "topLeft": "40px",
       "topRight": "40px",
       "bottomRight": "40px",
       "bottomLeft": "40px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#FF3366",
     "textColor": "#FFFFFF",
     "borderRadius": "50px",
     "borderRadiusCorners": {
       "topLeft": "50px",
       "topRight": "50px",
       "bottomRight": "50px",
       "bottomLeft": "50px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "favicon": "https://daks2k3a4ib2z.cloudfront.net/img/favicon.ico",
   "ogImage": null
 },
 "__llm_logo_reasoning": {
   "selectedIndex": -1,
   "reasoning": "No valid brand logo was found in the header area. All candidates are located in the body and do not match typical brand logo placement or characteristics.",
   "confidence": 0.3,
   "rejected": true,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 0,
     "text": "GET STARTED — FREE FOREVER!",
     "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#FF3366) and has action-oriented text ('GET STARTED — FREE FOREVER!'), making it the most prominent call-to-action."
   },
   "secondary": {
     "index": -1,
     "text": "N/A",
     "reasoning": "There is no valid secondary button with a different background color. Both buttons share the same color, so no secondary button can be selected."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "modern",
   "energy": "high",
   "targetAudience": "design professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": -1,
       "selectedLogoReasoning": "No valid brand logo was found in the header area. All candidates are located in the body and do not match typical brand logo placement or characteristics.",
       "confidence": 0.3
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}