llms.txt

Invert Brand Identity

A complete profile of Invert's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #6B7280
Accent #1C363C
Body Font Söhne
Heading Font Söhne

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals

Invert Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Söhne",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6B7280",
  "secondary": "#4A5D61",
  "accent": "#1C363C",
  "background": "#F2F4EE",
  "textPrimary": "#1C363C",
  "link": "#1C363C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Söhne",
   "heading": "Söhne"
  },
  "fontStacks": {
   "heading": [
    "soehne",
    "soehne Fallback",
    "sans-serif"
   ],
   "body": [
    "soehne",
    "soehne Fallback",
    "sans-serif"
   ],
   "paragraph": [
    "soehne",
    "soehne Fallback",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "28px",
   "body": "17px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "7px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#1E293B",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#1C363C",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": 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 "favicon": "https://invertbio.com/icon.svg?icon.0p6.akirh2hg5.svg?dpl=dpl_F1GztWUcNBzEtbd8pjsGsxWAggMe",
 "ogImage": "https://invertbio.com/opengraph-image",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title ('Invert').",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a demo",
 "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#1C363C) and has action-oriented text ('Book a demo')."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "Both buttons have the same background color, so no valid secondary button exists with a different color."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "biotechnology professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title ('Invert').",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}