# Inventive AI Brand Identity

A complete profile of **Inventive AI**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value           |
|------------|----------------|
| Primary    | #F4BF96        |
| Accent     | #F4BF96        |
| Body Font  | Figtree        |
| Heading Font| Red Hat Display|

## Color Palette

- primary: #F4BF96
- secondary: #3898EC
- accent: #F4BF96
- background: #FFFFFF
- textPrimary: #333333
- link: #04252F

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Red Hat Display — https://fonts.google.com/specimen/Red+Hat+Display

## Visual Assets

- Logo: 
- Favicon: .ico)
- Social card (og:image):

## UI Components

- buttonPrimary: background=#F4BF96, textColor=#000000, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

## Inventive AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Win More Deals with AI RFP Response Software | Accelerate Sales Cycles**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/solution/ai-rfp-response-software-for-sales-teams)  
- **10 Best Proposal Automation Tools for Sales Teams [2026]**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/blog-posts/proposal-automation-tools-sales-enablement)  
- **BPC**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/bpc)  
- **Avnio Alternatives in 2026: Top 10 RFP Tools Compared**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/blog-posts/avnio-alternatives-competitors)  
- **AI RFP Response Software: 10x Faster Responses**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/solution/ai-rfp-response-software)  
- **Inventive Blog**  
  - Image:   
  - Source: [Link](https://www.inventive.ai/blog)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "body"
  },
  {
   "family": "Red Hat Display",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#F4BF96",
  "secondary": "#3898EC",
  "accent": "#F4BF96",
  "background": "#FFFFFF",
  "textPrimary": "#333333",
  "link": "#04252F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Red Hat Display"
  },
  "fontStacks": {
   "heading": [
    "Red Hat Display",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Figtree",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Figtree",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "44px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F4BF96",
   "textColor": "#000000",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/663e3e44e853521ec90f3950/663e3e45e853521ec90f3a13_Inventive%20Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/663e3e44e853521ec90f3950/6740dd1fa4a5e95d2a3df762_Logo%20only%20(2).ico",
  "ogImage": "https://cdn.prod.website-files.com/663e3e44e853521ec90f3950/67a24ce8304d056a847bd96e_Open%20Graph%20Inventive%20AI.jpg",
  "logoHref": "/",
  "logoAlt": "Colity"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Inventive AI'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a Demo",
   "reasoning": "Button #0 uses a vibrant brand color (#F4BF96) and has action-oriented text ('Book a Demo'), making it the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "Book a Demo",
   "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with the same text, providing a less prominent alternative."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking AI solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Inventive AI'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```