Intercom Brand: Colors, Fonts, Logo & Visual Identity

Intercom Brand Identity

A complete profile of Intercom's visual system — colors, typography, components, and personality — extracted from https://intercom.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://intercom.com.

Color Hex RGB
primary #DF2020 rgb(223, 32, 32)
accent #DF2020 rgb(223, 32, 32)
background #FFFFFF rgb(255, 255, 255)
textPrimary #111111 rgb(17, 17, 17)
link #DF2020 rgb(223, 32, 32)

Typography

Each font links to its Google Fonts page where available.

Role Font Link
primary Georgia Google Fonts →
heading Georgia Google Fonts → 
Not found on Google Fonts? Agent Instructions... (content omitted for brevity)

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Intercom's actual button styles.

Component Background Text Color Border Color Border Radius Shadow
Button Primary #111111 #FFFFFF N/A 4px none
Button Secondary #FAF9F6 #111111 #111111 4px none

Brand Personality

Tone: modern Energy: medium Audience: businesses looking for AI-driven customer support solutions

Intercom Brand in the Wild

Image: uploads-eu-west-1.insided.com

Source: community.intercom.com

Frequently Asked Questions

  1. What is Intercom's primary brand color? Intercom's primary brand color is #DF2020.
  2. What font does Intercom use? Intercom uses Georgia as the primary typeface.
  3. Does Intercom use a light or dark theme? Intercom uses a light color scheme.
  4. Where can I find Intercom's logo? The logo is available on their site Intercom.
  5. How was this brand profile generated? Extracted via the Firecrawl branding extraction API from https://intercom.com on 2026-07-27.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
...  // full JSON omitted for brevity
}