Instinct Brand Identity

A complete profile of Instinct's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #233657
• accent: #233657
• background: #000000
• textPrimary: #000000
• link: #233657

Typography

• primary: Segoe UI — Segoe UI
• heading: Segoe UI — Segoe UI

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#233657, textColor=#CDD1C4, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Instinct Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Instinct Space
  • Image:
  • Source: Instinct Space
• Instinct Space
  • Image:
  • Source: Instinct Space
• Instinct Space
  • Image:
  • Source: Instinct Space
• Image
  • Image:
  • Source: About Instinct
• Image
  • Image:
  • Source: About Instinct
• Image
  • Image:
  • Source: About Instinct

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#233657",
  "accent": "#233657",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#233657"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "paragraph": [
    "__Workbench_72d514",
    "Workbench",
    "monospace"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "72px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 6,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#233657",
   "textColor": "#CDD1C4",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.946234f8.png&w=384&q=75",
  "favicon": null,
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Send us an email",
   "reasoning": "The button 'Send us an email' uses the brand color #233657, which is vibrant and stands out as the primary call-to-action on the page."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button can be identified."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "chakra",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}