Instinct Brand Identity

A complete profile of Instinct's visual system — colors, typography, components, and personality — extracted from https://www.instinct-space.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/instinct
• Machine-readable JSON: https://characterquilt.com/branding/instinct.json
• Per-page llms.txt: https://characterquilt.com/branding/instinct/llms.txt

Quick Facts

Color Palette

• primary: #233657
• accent: #233657
• background: #000000
• textPrimary: #000000
• link: #233657

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#233657, textColor=#CDD1C4, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Instinct Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Instinct Space
  • Image:
  • Source: https://www.instinct-space.com/
• Instinct Space
  • Image:
  • Source: https://www.instinct-space.com/
• Instinct Space
  • Image:
  • Source: https://www.instinct-space.com/
• image?url=/_next/static/media/ashwinSquare.3f4f2d94.jpeg&w=3840&q=75
  • Image:
  • Source: https://www.instinct-space.com/about
• image?url=/images/company_images/455DF79B-BB17-4BE5-A87C-3C5C931C5AB8_1_105_c.jpeg&w=3840&q=75
  • Image:
  • Source: https://www.instinct-space.com/about
• image?url=/images/company_images/000044560004.jpg&w=3840&q=75
  • Image:
  • Source: https://www.instinct-space.com/about

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#233657",
    "accent": "#233657",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#233657"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "__Workbench_72d514",
        "Workbench",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#233657",
      "textColor": "#CDD1C4",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.instinct-space.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.946234f8.png&w=384&q=75",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send us an email",
      "reasoning": "The button 'Send us an email' uses the brand color #233657, which is vibrant and stands out as the primary call-to-action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "chakra",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Instinct-space' with a source URL containing the brand name.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}