Instill AI Brand Identity

A complete profile of Instill AI's visual system — colors, typography, components, and personality — extracted from https://www.instill-ai.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.instill-ai.com/.
primary
#030712
secondary
#181D27
accent
#FFFFFF
background
#FFFFFF
textPrimary
#000000
link
#4B5563

Typography

Each font links to its Google Fonts page where available.
primary
IBM Plex Sans
heading
IBM Plex Sans
IBM Plex Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Instill AI's actual button styles.
Button Primary
buttonPrimary
background #FFFFFF
textColor #000000
borderRadius 8px
shadow none

Button Secondary
buttonSecondary
background #030712
textColor #FAFAFA
borderRadius 8px
shadow none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Instill AI Brand in the Wild

Image: instill-ai.com
Source: instill-ai.com

Image: instill-ai.com
Source: instill-ai.com

Image: instill-ai.com
Source: instill-ai.com

Image: files.readme.io
Source: docs.instill-ai.com

Image: instill-ai.com
Source: instill-ai.com

Frequently Asked Questions

What is Instill AI's primary brand color?
Instill AI's primary brand color is #030712. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Instill AI use?
Instill AI uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Instill AI use?
Instill AI uses IBM Plex Sans as the primary typeface across body and headings.

Does Instill AI use a light or dark theme?
Instill AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Instill AI's logo?
Instill AI's logo is available directly on their site (https://www.instill-ai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.instill-ai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Instill AI.

Methodology

Brand data on this page was extracted from https://www.instill-ai.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Instill AI.