# Instawork Brand Identity

A complete profile of **Instawork**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #1C2135   |
| Accent    | #3898EC   |
| Body Font | Hanken Grotesk |
| Heading Font | Hanken Grotesk |

## Color Palette

- primary: #1C2135
- secondary: #3898EC
- accent: #3898EC
- background: #FCFBF9
- textPrimary: #000000
- link: #2D3648

## Typography

- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
- heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#3898EC, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and workers looking for flexible job opportunities

## Instawork Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Migrating Dispatch with zero downtime. | by priyanka parikh | Mar, 2021 | Instawork Engineering**  
    
  Source: [Link](https://engineering.instawork.com/migrating-to-a-new-dispatch-algorithm-with-zero-downtime-c2576d002554)
- **Jozsef Vass – Medium**  
    
  Source: [Link](https://engineering.instawork.com/@jozsef_9789?source=post_internal_links---------3----------------------------)
- **Starting an Engineering Book Club | by John Torres | Instawork Engineering**  
    
  Source: [Link](https://engineering.instawork.com/starting-an-engineering-book-club-5b3288f9be46)
- **All blog posts | Instawork**  
    
  Source: [Link](https://www.instawork.com/blog-pages/all?2de26d5a_page=2)
- **Journey of a Junior Engineer at a Startup | by Eugenie Le Moulec | Instawork Engineering**  
    
  Source: [Link](https://engineering.instawork.com/journey-of-a-junior-engineer-at-a-startup-2843d1e783b1)
- **I stopped writing E2E tests manually. I manage an AI agent instead | by Antony Fuentes | Instawork Engineering**  
    
  Source: [Link](https://engineering.instawork.com/i-stopped-writing-e2e-tests-manually-i-manage-an-ai-agent-instead-e6acb44019e2)

## Working with these fonts

Not found on Google Fonts? To use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. Save each captured font URL locally.
5. Copy out the matching @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Hanken Grotesk",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1C2135",
  "secondary": "#3898EC",
  "accent": "#3898EC",
  "background": "#FCFBF9",
  "textPrimary": "#000000",
  "link": "#2D3648"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Hanken Grotesk",
   "heading": "Hanken Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Hanken Grotesk",
    "sans-serif"
   ],
   "body": [
    "Hanken Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Hanken Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "38px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3898EC",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/6776cbf083d344d5e3e7f6d9_iw-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/647e278d5bb6dad8b7a9701e_IW-favicon-white-grey-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/649a16c8f69460000a219a25_Instawork-OG-Image-blue.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and workers looking for flexible job opportunities"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}
```