Instawork Brand Identity

A complete profile of Instawork's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C2135
• secondary: #3898EC
• accent: #3898EC
• background: #FCFBF9
• textPrimary: #000000
• link: #2D3648

Typography

• primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
• heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3898EC, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and workers looking for flexible job opportunities

Instawork Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Migrating Dispatch with zero downtime. | by priyanka parikh | Mar, 2021 | Instawork Engineering

  Source: Link

• Jozsef Vass – Medium

  Source: Link

• Starting an Engineering Book Club | by John Torres | Instawork Engineering

  Source: Link

• All blog posts | Instawork

  Source: Link

• Journey of a Junior Engineer at a Startup | by Eugenie Le Moulec | Instawork Engineering

  Source: Link

• I stopped writing E2E tests manually. I manage an AI agent instead | by Antony Fuentes | Instawork Engineering

  Source: Link

Working with these fonts

Not found on Google Fonts? To use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. Save each captured font URL locally.
5. Copy out the matching @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Hanken Grotesk",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1C2135",
  "secondary": "#3898EC",
  "accent": "#3898EC",
  "background": "#FCFBF9",
  "textPrimary": "#000000",
  "link": "#2D3648"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Hanken Grotesk",
   "heading": "Hanken Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Hanken Grotesk",
    "sans-serif"
   ],
   "body": [
    "Hanken Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Hanken Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "38px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3898EC",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/6776cbf083d344d5e3e7f6d9_iw-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/647e278d5bb6dad8b7a9701e_IW-favicon-white-grey-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/63fd26f2fd0da53e0276079c/649a16c8f69460000a219a25_Instawork-OG-Image-blue.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and workers looking for flexible job opportunities"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}