Instavest Brand Identity

A complete profile of Instavest's visual system — colors, typography, components, and personality — extracted from http://goinstavest.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://goinstavest.com.

• primary: #4A97D8 (rgb(74, 151, 216))
• secondary: #CEE3F8 (rgb(206, 227, 248))
• accent: #0866FF (rgb(8, 102, 255))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0866FF (rgb(8, 102, 255))

Typography

Each font links to its Google Fonts page where available.

• primary: Noto Sans
  • Google Fonts →
• heading: Lora
  • Google Fonts →

Visual Assets

UI Components

Live previews rendered using Instavest's actual button styles.

Input

• Background: #FFFFFF
• Text Color: #111111
• Border Color: #CCCCCC
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: general readers interested in local news and culture

Frequently Asked Questions

1. What is Instavest's primary brand color?
   Instavest's primary brand color is #4A97D8. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Instavest use?
   Instavest uses #0866FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Instavest use?
   Instavest uses Noto Sans for body text and Lora for headings. Fonts were detected on http://goinstavest.com as part of their live design system.

4. Does Instavest use a light or dark theme?
   Instavest's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Instavest's logo?
   Instavest's logo is available directly on their site (http://goinstavest.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from http://goinstavest.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Instavest.

Methodology

Brand data on this page was extracted from http://goinstavest.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.