# Instapath Inc. Brand Identity

A complete profile of **Instapath Inc.**'s visual system — colors, typography, components, and personality — extracted from http://instapathbio.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/instapath-inc
- Machine-readable JSON: https://characterquilt.com/branding/instapath-inc.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #1F9CD7 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #111827
- secondary: #4B5563
- accent: #1F9CD7
- background: #F3F4F6
- textPrimary: #1F9CD7
- link: #1F9CD7

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo:

## UI Components

- input: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#1F9CD7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals and researchers

## Instapath Inc. Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Instapath Inc. - Home**  
  - Image:   
  - Source: https://instapathbio.com/
- **Instapath Inc. - Home**  
  - Image:   
  - Source: https://instapathbio.com/
- **Instapath Inc. - Home**  
  - Image:   
  - Source: https://instapathbio.com/
- **Instapath Inc. - Home**  
  - Image:   
  - Source: https://instapathbio.com/
- **Instapath Inc. - Neo**  
  - Image:   
  - Source: https://instapathbio.com/neo.html
- **Instapath Inc. - Careers**  
  - Image:   
  - Source: https://instapathbio.com/careers.html

## Working with these fonts

Not found on Google Fonts? You can follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.