instapainting.json

Instapainting Brand Identity

A complete profile of Instapainting's visual system — colors, typography, components, and personality — extracted from http://instapainting.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #B9A4C8
Accent #8D6BA6
Body Font Futura PT
Heading Font Adobe Garamond Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: art enthusiasts and customers seeking custom paintings

Instapainting Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Futura PT",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Adobe Garamond Pro",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#B9A4C8",
    "secondary": "#E1FAEA",
    "accent": "#8D6BA6",
    "background": "#FEFEFE",
    "textPrimary": "#8D6BA6",
    "link": "#8D6BA6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Futura PT",
      "heading": "Adobe Garamond Pro"
    },
    "fontStacks": {
      "heading": [
        "futura-pt",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Adobe Garamond Pro",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Adobe Garamond Pro",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FEFEFE",
      "textColor": "#0A0A0A",
      "borderColor": "#CACACA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(10, 10, 10, 0.1) 0px 1px 2px 0px inset"
    },
    "buttonPrimary": {
      "background": "#8D6BA6",
      "textColor": "#FEFEFE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEFEFE",
      "textColor": "#8D6BA6",
      "borderColor": "#8D6BA6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static3.instapainting.com/images/photo-to-oil-painting-white.png",
    "favicon": null,
    "ogImage": "https://instapainting.com/images/logo.png",
    "logoHref": "/",
    "logoAlt": "Photo to Painting, Photo to Canvas"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is the most prominent logo available.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "VIEW PRICING & PLACE ORDER",
      "reasoning": "Button #1 ('VIEW PRICING & PLACE ORDER') is the primary CTA due to its action-oriented text and vibrant brand color background (#8D6BA6), indicating a strong call to action."
    },
    "secondary": {
      "index": 4,
      "text": "View All Subject Tags",
      "reasoning": "Button #4 ('View All Subject Tags') is secondary due to its different background color (#FEFEFE) and less prominent action, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "art enthusiasts and customers seeking custom paintings"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is the most prominent logo available.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}