Instant Brand Identity

A complete profile of Instant's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F54900
• secondary: #364153
• accent: #F54900
• background: #FBF9F6
• textPrimary: #333333
• link: #6A7282

Typography

• primary: Switzer — link
• heading: Switzer — link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F9FAFB, textColor=#364153, borderColor=#E5E7EB, borderRadius=8px, shadow=none
• buttonPrimary: background=#F54900, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Instant Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GPT 5.2 on the Counter-Strike Benchmark
  • Image:
  • Source: Link
• GPT 5.2 on the Counter-Strike Benchmark
  • Image:
  • Source: Link
• Codex, Opus, Gemini try to build Counter Strike
  • Image:
  • Source: Link
• A backend for AI-coded apps
  • Image:
  • Source: Link
• InstantDB Examples
  • Image:
  • Source: Link
• A Major Postgres Upgrade with Zero Downtime
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Switzer",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Noto Sans",
 "role": "body"
 },
 {
 "family": "Segoe UI",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#F54900",
 "secondary": "#364153",
 "accent": "#F54900",
 "background": "#FBF9F6",
 "textPrimary": "#333333",
 "link": "#6A7282"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Switzer",
 "heading": "Switzer"
 },
 "fontStacks": {
 "heading": [
 "Switzer",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ],
 "body": [
 "Switzer",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Switzer",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "48px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 12,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "#F9FAFB",
 "textColor": "#364153",
 "borderColor": "#E5E7EB",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#F54900",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.instantdb.com/img/icon/logo-512.svg",
 "favicon": "https://www.instantdb.com/img/icon/favicon-196x196.png",
 "ogImage": "https://www.instantdb.com/opengraph-image?2c65148bc9c48058",
 "logoHref": "/"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 }
}