Instant Labs Brand Identity

A complete profile of Instant Labs's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0EB602
• secondary: #EF0318
• accent: #3286DC
• background: #1A1A1A
• textPrimary: #1A1A1A
• link: #3286DC

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: PPTelegraf — https://fonts.google.com/specimen/PPTelegraf

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#3286DC, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#171717, textColor=#FFFFFF, borderColor=#262626, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Instant Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Instant
  • Image:
  • Source: https://instant.ca/
• Instant
  • Image:
  • Source: https://instant.ca/
• Instant
  • Image:
  • Source: https://instant.ca/
• Instant
  • Image:
  • Source: https://instant.ca/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) for possible font weights.
4. For each captured font URL: right-click → Save As to download the file locally.
5. Extract and rewrite each src: url(...) in the CSS to point to your local file path.

Only proceed if you have permission to use the brand assets — proprietary fonts may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "PPTelegraf",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Kalice",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0EB602",
  "secondary": "#EF0318",
  "accent": "#3286DC",
  "background": "#1A1A1A",
  "textPrimary": "#1A1A1A",
  "link": "#3286DC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "PPTelegraf"
  },
  "fontStacks": {
   "heading": [
    "Kalice",
    "serif"
   ],
   "body": [
    "Inter",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "62px",
   "h2": "36px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#3286DC",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#171717",
   "textColor": "#FFFFFF",
   "borderColor": "#262626",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://instant.ai/instant-logo-full.svg",
  "favicon": "https://instant.ai/favicon.svg?v=2",
  "ogImage": "https://instant.ai/instant-ai-opengraph.png",
  "logoHref": "/",
  "logoAlt": "Instant logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}