Instant Labs Brand Identity

A complete profile of Instant Labs's visual system — colors, typography, components, and personality — extracted from https://instant.ca. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/instant-labs
• Machine-readable JSON: https://characterquilt.com/branding/instant-labs.json
• Per-page llms.txt: https://characterquilt.com/branding/instant-labs/llms.txt

Quick Facts

Color Palette

• primary: #0EB602
• secondary: #EF0318
• accent: #3286DC
• background: #1A1A1A
• textPrimary: #1A1A1A
• link: #3286DC

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: PPTelegraf — https://fonts.google.com/specimen/PPTelegraf

Visual Assets

• Logo: https://instant.ai/instant-logo-full.svg
• Favicon: https://instant.ai/favicon.svg?v=2
• Social card (og:image): https://instant.ai/instant-ai-opengraph.png

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#3286DC, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#171717, textColor=#FFFFFF, borderColor=#262626, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Instant Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Instant
  • Image: https://instant.ai/homepage/testimonials/ad-age.png
  • Source: https://instant.ca/
• Instant
  • Image: https://instant.ai/instant-ai-opengraph.png
  • Source: https://instant.ca/
• Instant
  • Image: https://instant.ai/homepage/testimonials/paulgraham.jpg
  • Source: https://instant.ca/
• Instant
  • Image: https://instant.ai/homepage/testimonials/noah.jpg
  • Source: https://instant.ca/

Working with these fonts

Not found on Google Fonts? Suggestions that can help if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "PPTelegraf",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Kalice",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0EB602",
    "secondary": "#EF0318",
    "accent": "#3286DC",
    "background": "#1A1A1A",
    "textPrimary": "#1A1A1A",
    "link": "#3286DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PPTelegraf"
    },
    "fontStacks": {
      "heading": [
        "Kalice",
        "serif"
      ],
      "body": [
        "Inter",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3286DC",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderColor": "#262626",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://instant.ai/instant-logo-full.svg",
    "favicon": "https://instant.ai/favicon.svg?v=2",
    "ogImage": "https://instant.ai/instant-ai-opengraph.png",
    "logoHref": "/",
    "logoAlt": "Instant logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}