Instant Brand Identity

A complete profile of Instant's visual system — colors, typography, components, and personality — extracted from https://instantdb.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/instant
• Machine-readable JSON: https://characterquilt.com/branding/instant.json
• Per-page llms.txt: https://characterquilt.com/branding/instant/llms.txt

Quick Facts

Color Palette

• primary: #F54900
• secondary: #364153
• accent: #F54900
• background: #FBF9F6
• textPrimary: #333333
• link: #6A7282

Typography

• primary: Switzer — https://fonts.google.com/specimen/Switzer
• heading: Switzer — https://fonts.google.com/specimen/Switzer

Visual Assets

• Logo: https://www.instantdb.com/img/icon/logo-512.svg
• Favicon: https://www.instantdb.com/img/icon/favicon-196x196.png
• Social card (og:image): https://www.instantdb.com/opengraph-image?2c65148bc9c48058

UI Components

• input: background=#F9FAFB, textColor=#364153, borderColor=#E5E7EB, borderRadius=8px, shadow=none
• buttonPrimary: background=#F54900, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Instant Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GPT 5.2 on the Counter-Strike Benchmark
  • Image:
  • Source: https://www.instantdb.com/essays/gpt_52_on_the_counterstrike_benchmark
• GPT 5.2 on the Counter-Strike Benchmark
  • Image:
  • Source: https://www.instantdb.com/essays/gpt_52_on_the_counterstrike_benchmark
• Codex, Opus, Gemini try to build Counter Strike
  • Image:
  • Source: https://www.instantdb.com/essays/agents_building_counterstrike
• A backend for AI-coded apps
  • Image:
  • Source: https://www.instantdb.com/essays/architecture
• InstantDB Examples
  • Image:
  • Source: https://www.instantdb.com/examples
• A Major Postgres Upgrade with Zero Downtime
  • Image:
  • Source: https://www.instantdb.com/essays/pg_upgrade

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.