# Instalab Brand Identity

A complete profile of **Instalab**'s visual system — colors, typography, components, and personality — extracted from https://www.instalab.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A5568 |
| Accent | #0CA37F |
| Body Font | Source Sans 3 |
| Heading Font | Source Sans 3 |

## Color Palette

- primary: #4A5568
- secondary: #E7F6F2
- accent: #0CA37F
- background: #F9FBFC
- textPrimary: #0CA37F
- link: #0CA37F

## Typography

- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
- heading: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3

## Visual Assets

- Favicon: https://www.instalab.com/favicon.ico
- Social card (og:image): https://instalab.s3.amazonaws.com/images/1769092375671-how-long.jpg

## UI Components

- input: background=#FFFFFF, textColor=#161718, borderColor=null, borderRadius=5px, shadow=none
- buttonPrimary: background=#0CA37F, textColor=#FFFFFF, borderRadius=5px, shadow=rgba(0, 115, 70, 0.2) 0px 2px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#161718, borderColor=#F0F0F0, borderRadius=8px, shadow=rgba(0, 0, 0, 0.02) 0px 2px 4px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals

## Instalab Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Alanine Aminotransferase (ALT) | Instalab**  
  - Image:   
  - Source: https://instalab.com/test/alt?srsltid=AfmBOor4B70Yzn_GPI6HMkDscShmhF9qYnhApzAd3IgfIGZuAN9SEZKY
- **Instalab Brief | Instalab**  
  - Image:   
  - Source: https://www.instalab.com/research?srsltid=AfmBOooR5_CfcFte2QK6eGYD7cWtkazEuZY-_9s4c_3Z-lU6UOMTZJh6
- **Who is Tom Newman?**  
  - Image:   
  - Source: https://instalab.com/tom-newman?srsltid=AfmBOopZkGQTf8ToFUrcwuiXo2RUIUV2GjTM6MB1kYRpBffiNfBycM37
- **DEXA Body Composition | Instalab**  
  - Image:   
  - Source: https://www.instalab.com/dexa-body-composition?srsltid=AfmBOoqckthEmu-qjjO-Va2zokkoR2IiKa7dj3vyxArHdVpGsS9Bik2O
- **Galleri® Multi-Cancer Early Detection Test | Instalab**  
  - Image:   
  - Source: https://www.instalab.com/galleri-test?srsltid=AfmBOooz_zZ7f4MPSJeHm-7qlOyjCBzg_wFpS9j7RxJZDmyKCus1pIrU
- **Advanced Heart Health Panel | Instalab**  
  - Image:   
  - Source: https://www.instalab.com/heart-health-test?srsltid=AfmBOooVuthKKNQ0CJzumhwTgC5rr7jOjuG4YLKTzbdILRyBTrx68vZV

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Source Sans 3",
 "role": "body"
 }
],
 "colors": {
 "primary": "#4A5568",
 "secondary": "#E7F6F2",
 "accent": "#0CA37F",
 "background": "#F9FBFC",
 "textPrimary": "#0CA37F",
 "link": "#0CA37F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Sans 3",
 "heading": "Source Sans 3"
 },
 "fontStacks": {
 "heading": [
 "Source Sans 3",
 "sans-serif"
 ],
 "body": [
 "Source Sans 3",
 "sans-serif"
 ],
 "paragraph": [
 "Source Sans 3",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "13px",
 "h2": "13px",
 "body": "13px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#161718",
 "borderColor": null,
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0CA37F",
 "textColor": "#FFFFFF",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "rgba(0, 115, 70, 0.2) 0px 2px 0px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#161718",
 "borderColor": "#F0F0F0",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(0, 0, 0, 0.02) 0px 2px 4px 0px"
 }
 },
 "images": {
 "favicon": "https://www.instalab.com/favicon.ico",
 "ogImage": "https://instalab.s3.amazonaws.com/images/1769092375671-how-long.jpg"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No candidate clearly represents the Instalab brand in the header area. All candidates are located in the body and do not match typical brand logo placement.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Join Membership",
 "reasoning": "Button #0 'Join Membership' uses the vibrant brand color #0CA37F, indicating a primary call-to-action. It is action-oriented and uses a strong CTA text."
 },
 "secondary": {
 "index": 5,
 "text": "Explore All Tests",
 "reasoning": "Button #5 'Explore All Tests' has a different background color (#FFFFFF) and serves as a secondary action with a more informative purpose."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "health-conscious individuals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No candidate clearly represents the Instalab brand in the header area. All candidates are located in the body and do not match typical brand logo placement.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```